Instagram & Email Engagement Strategy
Budget: £250 – £750 GBP
I’m ready to amplify our brand’s presence with a dual-pronged plan—Instagram first, email close behind.
Instagram focus
• Weekly mini content calendar: fresh post concepts, Story and Reel prompts, and hashtag groupings I can approve every Monday.
• Feed visuals kept professional and polished, matching our brand palette and typography.
• Captions that spark conversation; increasing comments and shares is the top performance marker.
• Core theme: educational posts that teach, inspire, or clarify. I’m open to testing an occasional behind-the-scenes or UGC angle if data suggests it.
Email focus
• Short nurture sequences that feel one-to-one, not “blast” style.
• Periodic newsletters plus timely promos written in the same voice as our feed.
• Segmentation ideas to keep longtime customers engaged and clicking.
Measurement & iteration
Track reach, saves, comments, shares, bio-link clicks, open rates, and CTR. Present concise weekly snapshots so we can refine the plan quickly.
Deliverables
1. 30-day Instagram content calendar (posts, Stories, Reels ideas, hashtags, captions).
2. Matching Canva or PSD templates for a cohesive grid.
3. Three-email nurture sequence + one newsletter outline.
4. Metrics report template populated after the first week.
If you excel at blending a visually consistent feed with warm, persuasive email copy, let’s get started.
Instagram focus
• Weekly mini content calendar: fresh post concepts, Story and Reel prompts, and hashtag groupings I can approve every Monday.
• Feed visuals kept professional and polished, matching our brand palette and typography.
• Captions that spark conversation; increasing comments and shares is the top performance marker.
• Core theme: educational posts that teach, inspire, or clarify. I’m open to testing an occasional behind-the-scenes or UGC angle if data suggests it.
Email focus
• Short nurture sequences that feel one-to-one, not “blast” style.
• Periodic newsletters plus timely promos written in the same voice as our feed.
• Segmentation ideas to keep longtime customers engaged and clicking.
Measurement & iteration
Track reach, saves, comments, shares, bio-link clicks, open rates, and CTR. Present concise weekly snapshots so we can refine the plan quickly.
Deliverables
1. 30-day Instagram content calendar (posts, Stories, Reels ideas, hashtags, captions).
2. Matching Canva or PSD templates for a cohesive grid.
3. Three-email nurture sequence + one newsletter outline.
4. Metrics report template populated after the first week.
If you excel at blending a visually consistent feed with warm, persuasive email copy, let’s get started.