10x Inspiring Newsletters for Sewing Enthusiasts

We’re looking for a creative email content specialist with experience in fashion, textiles, or lifestyle writing to craft 10 engaging newsletters for our subscriber base. These newsletters should be designed to inspire home sewers, showcase our products beautifully, and gently encourage purchases of linen fabrics and sewing patterns.

Audience Profile
Creative women aged 35–65, primarily in Australia
Passionate about home sewing, sustainable fashion, and natural fibres
Use newsletters for inspiration, new arrivals, and ideas for seasonal sewing projects

Deliverables
You will create 10 themed newsletters, each featuring:
A fashion or sewing concept (e.g. styling, fabric feature, pattern pairing, inspiration)
Short, inspiring copy (approximately 150–250 words per email)
3 to 6 images (from our website or Canva library)
A strong call to action (e.g. “Shop Now”, “Explore Pattern”)

Each newsletter should be:
Designed in Canva or a similar app (access will be provided)
Ready to export or copy into an email template
Saved in both Canva and Google Doc formats

Tools & Resources Provided
Access to our Canva Pro templates
High-quality product photos (fabric and pattern artwork)
A list of bestselling fabrics and patterns to highlight
Optional SEO keywords or campaign goals

Style & Tone
Friendly, warm, and visually elegant
Approachable and creative, not overly salesy
Emphasises natural fibres, handmade values, and seasonal inspiration