Innovation Exhibition Digital Marketing
Budget: ₹1,500 – ₹12,500 INR
My upcoming exhibition for new innovations and startups needs an energetic online push that converts curiosity into confirmed registrations. The campaign will revolve around three core channels—Facebook, Instagram, and a well-segmented email list—supported by concise, value-driven cold-calling outreach.
Here is what the job involves:
• Social media marketing: plan and schedule a two-week teaser build-up, daily countdown posts during the show week, and highlight reels afterward, all natively optimised for Facebook and Instagram.
• Email marketing: craft a short welcome series, two reminder blasts, and a final “last-chance” note, each written to different audience segments (startups, investors, general visitors). Automation can run through Mailchimp, Sendinblue, or a platform you prefer.
• Content creation: design the post graphics, write engaging captions, compose press snippets, and assemble a lightweight media kit for partners who want to cross-promote.
• Cold calling: place brief introduction calls to a curated list of accelerators, universities, and corporate innovation teams—scripts and contact lists will be provided.
Success will be measured by social engagement metrics, open-and-click rates from the emails, and a target number of RSVPs generated through both digital and phone outreach. All raw files, scheduled posts, call logs, and performance reports are part of the final hand-over. Let me know the earliest date you can start so we can get the first teaser live.
Here is what the job involves:
• Social media marketing: plan and schedule a two-week teaser build-up, daily countdown posts during the show week, and highlight reels afterward, all natively optimised for Facebook and Instagram.
• Email marketing: craft a short welcome series, two reminder blasts, and a final “last-chance” note, each written to different audience segments (startups, investors, general visitors). Automation can run through Mailchimp, Sendinblue, or a platform you prefer.
• Content creation: design the post graphics, write engaging captions, compose press snippets, and assemble a lightweight media kit for partners who want to cross-promote.
• Cold calling: place brief introduction calls to a curated list of accelerators, universities, and corporate innovation teams—scripts and contact lists will be provided.
Success will be measured by social engagement metrics, open-and-click rates from the emails, and a target number of RSVPs generated through both digital and phone outreach. All raw files, scheduled posts, call logs, and performance reports are part of the final hand-over. Let me know the earliest date you can start so we can get the first teaser live.