HubSpot Email & SMS Automation Specialist

We’re a family-owned bathroom remodeling company looking for an experienced HubSpot automation specialist to set up and optimize our email and SMS workflows. This is a hands-on execution role, not strategy-only.

What You’ll Do
-Build and manage HubSpot workflows for:
-New lead follow-up
-Appointment confirmations & reminders
-No-shows / reschedules
-Post-consultation follow-ups
-Lost lead & past customer nurture
-Review & referral requests
-Set up email drips, newsletters, and promotions
-Implement SMS automations (lead response, reminders, follow-ups)
-Create clean logic-based automation using lifecycle stages, deal stages, and lead source
-Prevent overlap, spam, or conflicting messages
-Optimize workflows based on performance (opens, clicks, replies, bookings)
- Will work with the Director of Marketing and Business Development

Required Experience
-2+ years hands-on HubSpot experience
-Strong experience with workflows, automation, and CRM logic
-Experience with email + SMS automation
-Comfortable working with lead-gen businesses (home services a big plus)
-Clear understanding of opt-in, CAN-SPAM, and TCPA compliance

Nice to Have
-Experience in home improvement / remodeling
-Copywriting or conversion optimization skills
-HubSpot certifications
-Experience integrating HubSpot with call tracking or scheduling tools
- Experience with Buildertrend / Hubspot Integration

What We Care About
- Clean automation that actually converts
- Fast, reliable lead follow-up
- Zero leads falling through the cracks
- Someone who can execute independently and communicate clearly

Project Type
- Contract / ongoing work
- Must have availability for setup + optimization

Please include examples of HubSpot workflows or automation you’ve built.