Full-Lifecycle Klaviyo Email Campaign
Budget: $250 – $750 USD
I’m ready to roll out a complete email marketing journey inside Klaviyo that welcomes brand-new subscribers, keeps current readers engaged, and re-activates lapsed contacts. The core of this project is an automated flow architecture—starting with onboarding, progressing through audience sequencing and regular engagement, and ending with targeted win-back messaging.
Platform
We will work entirely in Klaviyo and zapier, so please be comfortable building flows, segments, A/B tests, and template blocks in that environment.
Primary objective
The flow must greet every new signup with a polished welcome series while simultaneously nurturing existing subscribers toward deeper engagement and, ultimately, purchase.
Email content mix
(checkbox items selected)
• Promotional offers
• Educational content
• Company news/updates
Deliverables
• Strategy outline that maps each stage—onboarding, nurture, re-engagement—and the triggers that move contacts between them
• Segmentation rules in Klaviyo to separate new, active, and dormant subscribers
• Design-ready templates (mobile-first) for the three content types above, coded in Klaviyo’s editor
• Automated flows with tested timing, conditional splits, and goal tracking
• Brief performance dashboard setup so I can monitor opens, clicks, and conversion KPIs
Acceptance criteria
A contact entering the list should automatically receive the welcome series, transition to the engagement sequence upon completion, and, if inactive for 60 days, enter a re-activation flow—each step verified through test profiles.
If you’ve built similar lifecycle campaigns in Klaviyo and can move quickly from strategy to live automation, let’s get this started.
Platform
We will work entirely in Klaviyo and zapier, so please be comfortable building flows, segments, A/B tests, and template blocks in that environment.
Primary objective
The flow must greet every new signup with a polished welcome series while simultaneously nurturing existing subscribers toward deeper engagement and, ultimately, purchase.
Email content mix
(checkbox items selected)
• Promotional offers
• Educational content
• Company news/updates
Deliverables
• Strategy outline that maps each stage—onboarding, nurture, re-engagement—and the triggers that move contacts between them
• Segmentation rules in Klaviyo to separate new, active, and dormant subscribers
• Design-ready templates (mobile-first) for the three content types above, coded in Klaviyo’s editor
• Automated flows with tested timing, conditional splits, and goal tracking
• Brief performance dashboard setup so I can monitor opens, clicks, and conversion KPIs
Acceptance criteria
A contact entering the list should automatically receive the welcome series, transition to the engagement sequence upon completion, and, if inactive for 60 days, enter a re-activation flow—each step verified through test profiles.
If you’ve built similar lifecycle campaigns in Klaviyo and can move quickly from strategy to live automation, let’s get this started.