Full-Funnel Email & Ads Management

I’m looking for a hands-on specialist who can take my lead-generation engine from planning to measurable results. Day to day you’ll be building and optimising campaigns inside Zoho Campaigns and coordinating message follow-ups across WhatsApp and Facebook to keep prospects moving through the funnel.

On the paid side, you’ll be expected to launch and refine Meta Ads as well as manage Google Ads in whichever format proves most effective—Search, Display or Performance Max—using data to decide where budget should flow.

Beyond the setup, strong audience segmentation, marketing automation and rigorous conversion tracking are non-negotiable. I’ll rely on you for insightful reporting that connects creative decisions to ROI, so fluency with analytics dashboards and tag managers is essential.

Experience with educational institutions, B2B or startup environments will be a bonus because many of our leads come from those sectors.

Deliverables
• Email sequences in Zoho Campaigns, fully automated and segmented
• Integrated WhatsApp & Facebook follow-ups that mirror email messaging
• Complete Meta and Google Ads builds with tracking pixels, UTM tagging and live optimisation
• Weekly performance report highlighting CPL, CAC and next-step actions

I’ll sign off each milestone once leads are flowing at the agreed-upon cost and reports show clear, data-backed progress. If this is your wheelhouse, let’s make it happen.