Fitness Brands Email Marketing & Automations

Email Marketing Setup & Automation for Fitness Brands (RYZZFIT & HERA)
We are building out the email marketing systems for two fitness brands:
• RYZZFIT → Premium personal training brand (Berlin-based) focused on men, trial sessions, lead nurturing, booking → member conversion.
• HERA → Women-focused wellness club, newsletter-led community, cycle-synced training education, and light conversion funnels.

We want to set up a complete email marketing system that can handle:
1. Lead Capture & Welcome Sequences
• Connect to lead sources (Typeform quiz, website forms, landing pages).
• Build branded welcome sequences for each brand.
2. Automations & Funnels
• RYZZFIT: Trial booking → follow-up → conversion → upsell → retention → win-back.
• HERA: Newsletter growth → nurture sequences → workshop/event invitations → conversion flow.
3. Segmentation & Tagging
• Ability to segment contacts by behavior (clicked, booked, purchased, inactive, etc.).
• Separate but manageable databases for each brand under one system.
4. Integrations
• Sync with booking tools (Cal.com), website (Webflow), payment (Stripe), and CRM if needed.
5. Templates & Design
• Branded email templates for both RYZZFIT and HERA (clean, modern, mobile-friendly).
• Simple drag-and-drop usability for our internal team to edit later.
6. Analytics & Tracking
• Open rates, click rates, conversions.
• Ability to track funnel performance and member lifecycle.