Enhanced Email & SMS Marketing Campaign for HVAC Service Calls
Budget: $100 – $500 USD
We are looking for a skilled marketing professional with expertise in email and SMS campaign strategies to help our HVAC company convert past customers into active participants in our service programs. With over 24,000 past customers from home warranty service calls and a current club membership base of 500, our objective is to engage these customers and encourage them to book a service call this fall, during which our technicians can introduce them to the benefits of our maintenance membership plans.
Responsibilities:
Campaign Development and Execution:
Create compelling and personalized email and SMS content to re-engage past customers.
Utilize a funnel-based approach to segment the customer database and tailor messaging that motivates booking service calls.
Incorporate special offers or discounts as incentives to book a service.
Analytics and Performance Tracking:
Implement advanced tracking mechanisms for all communications to monitor metrics such as open rates, click-through rates, and booking rates.
Regularly analyze and report on campaign effectiveness, making data-driven recommendations for improvements.
Conversion Strategy Enhancement:
Design sales funnels that guide customers from receiving the message to taking the action of booking a service call.
Strategize follow-up communications to increase conversions and facilitate the introduction of membership plans by technicians.
Requirements:
Proven track record in email and SMS marketing, with a strong portfolio demonstrating past campaign successes.
Expertise in creating detailed customer segmentation and personalized marketing campaigns.
Excellent copywriting skills tailored to conversion and customer re-engagement.
Proficiency in using marketing automation tools and using CRM systems ( HOUSECALL PRO) for sophisticated campaign tracking and management.
Experience in the HVAC or home services industry is preferred but not essential.
Responsibilities:
Campaign Development and Execution:
Create compelling and personalized email and SMS content to re-engage past customers.
Utilize a funnel-based approach to segment the customer database and tailor messaging that motivates booking service calls.
Incorporate special offers or discounts as incentives to book a service.
Analytics and Performance Tracking:
Implement advanced tracking mechanisms for all communications to monitor metrics such as open rates, click-through rates, and booking rates.
Regularly analyze and report on campaign effectiveness, making data-driven recommendations for improvements.
Conversion Strategy Enhancement:
Design sales funnels that guide customers from receiving the message to taking the action of booking a service call.
Strategize follow-up communications to increase conversions and facilitate the introduction of membership plans by technicians.
Requirements:
Proven track record in email and SMS marketing, with a strong portfolio demonstrating past campaign successes.
Expertise in creating detailed customer segmentation and personalized marketing campaigns.
Excellent copywriting skills tailored to conversion and customer re-engagement.
Proficiency in using marketing automation tools and using CRM systems ( HOUSECALL PRO) for sophisticated campaign tracking and management.
Experience in the HVAC or home services industry is preferred but not essential.