Engaging E-commerce Email Campaigns

I run two sister stores—one on Shopify and the other on WooCommerce—and I’m ready to turn our mailing list into a true community hub. The assignment is to plan, build, and optimise ongoing email campaigns whose primary purpose is customer engagement rather than hard-sell promotions. Think welcome series that feel personal, post-purchase check-ins that invite feedback, story-driven newsletters, and smart segmentation that makes every message land at the perfect moment.

You should be equally comfortable plugging into both platforms’ customer data, syncing with apps such as Klaviyo or Mailchimp, and setting up automation flows that run hands-free once they’re tested. I’ll handle product assets; you’ll handle strategy, copy, design direction, A/B testing, deliverability tweaks, and performance reporting.

Deliverables I expect:
• A detailed campaign roadmap for both stores, mapped to key customer touch-points
• At least three automated flows launched per store (welcome, post-purchase, re-engagement)
• Two months of calendar-based newsletters drafted, scheduled, and visually polished
• Clear KPI tracking inside the ESP dashboard with a summary report after the first 30 days

If you’ve already boosted open rates or click-to-site engagement for multi-platform merchants, let’s talk specifics and timelines.