Engagement-Focused Email Marketing
Budget: $750 – $1,500 USD
My goal is to turn every send into a conversation that subscribers actually look forward to opening. To get there, the work will revolve around thoughtful planning, automation, and constant optimisation—all aimed at lifting engagement metrics such as open rate, click-through, and replies.
Deliverables
• Audit the current list, templates, and any existing automations
• Recommend or confirm the best platform (Mailchimp, Klaviyo, Constant Contact, etc.) and handle any migration/setup needed
• Build core flows—welcome, post-purchase, cart-recovery, and re-engagement—with on-brand copy, design, and A/B-tested subject lines
• Develop and schedule regular broadcast campaigns that align with my content calendar
• Track results, run experiments, and provide a concise performance report with next-step recommendations each month
Brand guidelines, product details, and subscriber data will be provided immediately. In your proposal, include two examples of previous campaigns you improved for engagement and outline how you would tackle the first 30 days of work.
Deliverables
• Audit the current list, templates, and any existing automations
• Recommend or confirm the best platform (Mailchimp, Klaviyo, Constant Contact, etc.) and handle any migration/setup needed
• Build core flows—welcome, post-purchase, cart-recovery, and re-engagement—with on-brand copy, design, and A/B-tested subject lines
• Develop and schedule regular broadcast campaigns that align with my content calendar
• Track results, run experiments, and provide a concise performance report with next-step recommendations each month
Brand guidelines, product details, and subscriber data will be provided immediately. In your proposal, include two examples of previous campaigns you improved for engagement and outline how you would tackle the first 30 days of work.
Related categories:
Copywriting
Email Marketing
Mailchimp
Digital Marketing
Content Strategy
A/B Testing
Email Campaign
Klaviyo