Email marketing strategy and email campaign planning
Budget: $25 – $50 AUD
We are a small business that needs guidance with our email marketing strategy and campaign planning.
This will be a small advisory engagement initially where we share business insights and then you guide us in developing our email marketing strategy and importantly help plan our upcoming email campaigns and advising on the optimal approach.
We currently have 1600 prospects and customers in our mailchimp database and need guidance to resolve questions like:
- How best do we segment our audience for optimal results based on marketing objectives?
- How do we best structure our monthly newsletter emails and align to campaign emails that will go to some of the same audience?
- How may emails should we be sending in a month, what works best for our business?
- For a specific campaign we need guidance on the approach, no of emails and level of automations that will best drive engagement and conversions without swamping our prospects?
- How to best structure subject lines and CTAs for our emails?
- Balancing email campaign complexity with the effort to implement and expected results
In summary we are looking for an email marketing consultant at the strategic and tactical level to take our email marketing to the next level.
This will be a small advisory engagement initially where we share business insights and then you guide us in developing our email marketing strategy and importantly help plan our upcoming email campaigns and advising on the optimal approach.
We currently have 1600 prospects and customers in our mailchimp database and need guidance to resolve questions like:
- How best do we segment our audience for optimal results based on marketing objectives?
- How do we best structure our monthly newsletter emails and align to campaign emails that will go to some of the same audience?
- How may emails should we be sending in a month, what works best for our business?
- For a specific campaign we need guidance on the approach, no of emails and level of automations that will best drive engagement and conversions without swamping our prospects?
- How to best structure subject lines and CTAs for our emails?
- Balancing email campaign complexity with the effort to implement and expected results
In summary we are looking for an email marketing consultant at the strategic and tactical level to take our email marketing to the next level.