Email marketing & Linkedin Lead Generation for B2B SaaS Startup.
Budget: ₹1,500 – ₹12,500 INR
Who are we: Startup selling a B2B SaaS annual subscription product to Enterprises.
What we want:
Email marketing & Linkedin generation
1. Email marketing to B2B Customers (cold mailing): We have 50 enterprise accounts (in 3-4 verticals) with 20 prospective customers in each. We will keep on adding more accounts.
a. Weekly Communication to identified set of prospective users:
i. Newsletter: 3 email newsletters a week (one each for a vertical)
ii. CaseStudy: 1 Case Study once 15 days. Content will be given but needs to formatted for post/email..
b. New customer Flow & engagement- Sourced from Linkedin/ email-database:
i. 3-4 step onboarding workflow
ii. Email Warmup & Manage Spam Filters
2. Linkedin Lead Generation: Post Into specific 50 accounts or 3 Verticals. If a customer accepts an invite/message then execute the new customer flow. Manage Linkedin handle. Integrate Linkedin leads into email marketing tool.
3. Twitter + Medium Handle Setup, Management & Posting: All Email marketing content will need to be reposted on Twitter & Medium.
Requirements:
1. Should have done email marketing & Linkedin Leadgen.
2. Should be able to repurpose content. Should have basic design skills. Ability to work on Canva, Prezi, similar platform. Create newsletters on medium.
Experience: this is B2B (We do not need huge mail volumes). B2C email marketing approach may not work.
Engagement: Part-time or Freelance with monthly retainership
What we want:
Email marketing & Linkedin generation
1. Email marketing to B2B Customers (cold mailing): We have 50 enterprise accounts (in 3-4 verticals) with 20 prospective customers in each. We will keep on adding more accounts.
a. Weekly Communication to identified set of prospective users:
i. Newsletter: 3 email newsletters a week (one each for a vertical)
ii. CaseStudy: 1 Case Study once 15 days. Content will be given but needs to formatted for post/email..
b. New customer Flow & engagement- Sourced from Linkedin/ email-database:
i. 3-4 step onboarding workflow
ii. Email Warmup & Manage Spam Filters
2. Linkedin Lead Generation: Post Into specific 50 accounts or 3 Verticals. If a customer accepts an invite/message then execute the new customer flow. Manage Linkedin handle. Integrate Linkedin leads into email marketing tool.
3. Twitter + Medium Handle Setup, Management & Posting: All Email marketing content will need to be reposted on Twitter & Medium.
Requirements:
1. Should have done email marketing & Linkedin Leadgen.
2. Should be able to repurpose content. Should have basic design skills. Ability to work on Canva, Prezi, similar platform. Create newsletters on medium.
Experience: this is B2B (We do not need huge mail volumes). B2C email marketing approach may not work.
Engagement: Part-time or Freelance with monthly retainership