Email marketing
Budget: €30 – €250 EUR
Creating effective email marketing requires a combination of strategy, creativity and technology. Using the right tools and processes, create and leverage an email list, create engaging emails, and optimize campaigns to achieve better results.
Requirements:
1 Have a multi-channel strategy for collecting subscribers: lead magnets, advertise on social networks or collect email addresses at events; Client Data Platforms (CDP), etc.
2 Creating a list and segmenting subscribers by demographics, interests and behavior, etc.
3 Email design and development: development of email templates, creation of attractive texts and optimization of emails for various devices and email clients.
4 Adding and configuring a global tag, a top-level parameter of user_id (user IDs). Tagging, collecting dynamic remarketing parameters and creating ads based on data in Google Ads.
5 A/B testing; using a heat map and click tracking tools; using analytics and reporting tools.
6 When planning advertising campaigns, use automation and trigger emails with sending by action, time, etc.
7 Setting up a drip email distribution (Lasting from four to eleven emails that are sent at intervals of four, seven or fourteen days)
8 Have measurable goals for the dropper. Test and measure the results.
Answer the following questions:
What kind of e-marketing software do you use?:
- drag-and-drop editors;
- HTML and CSS editors; adaptive design frameworks;
- rendering and testing tools;
- marketing campaign automation systems (CDP);
- analytics and responsiveness tools?
Requirements:
1 Have a multi-channel strategy for collecting subscribers: lead magnets, advertise on social networks or collect email addresses at events; Client Data Platforms (CDP), etc.
2 Creating a list and segmenting subscribers by demographics, interests and behavior, etc.
3 Email design and development: development of email templates, creation of attractive texts and optimization of emails for various devices and email clients.
4 Adding and configuring a global tag, a top-level parameter of user_id (user IDs). Tagging, collecting dynamic remarketing parameters and creating ads based on data in Google Ads.
5 A/B testing; using a heat map and click tracking tools; using analytics and reporting tools.
6 When planning advertising campaigns, use automation and trigger emails with sending by action, time, etc.
7 Setting up a drip email distribution (Lasting from four to eleven emails that are sent at intervals of four, seven or fourteen days)
8 Have measurable goals for the dropper. Test and measure the results.
Answer the following questions:
What kind of e-marketing software do you use?:
- drag-and-drop editors;
- HTML and CSS editors; adaptive design frameworks;
- rendering and testing tools;
- marketing campaign automation systems (CDP);
- analytics and responsiveness tools?