Email Retention Strategy Specialist Needed

Acquisition is healthy, but customer loyalty still has plenty of room to grow. I need a retention-marketing expert who can turn that gap into an advantage by building a complete, data-driven email program and automated flows that nurture three key segments—new, repeat, and inactive customers—toward deeper engagement and long-term loyalty.

Current assets include an email list, basic lifecycle touchpoints, and Shopify data exports; however, everything needs a strategic overhaul. The project calls for:

• Audit of existing sends, churn points, and lifecycle gaps
• Segmentation logic and journey mapping for the three priority audiences
• Copy and creative briefs for each trigger-based flow (welcome, post-purchase, re-engagement, etc.)
• Technical build-out and scheduling inside our ESP (Klaviyo preferred, but Mailchimp, HubSpot, or Braze experience is welcome)
• A/B test plan with clear success metrics (repeat purchase rate, open/click-through, and overall customer lifetime value)
• Reporting template so we can track loyalty improvements after launch

Acceptance criteria: every flow must be live, QA-tested, and generating performance data within 30 days of project kickoff.

If you have a proven track record of turning segmented email automation into measurable lifts in loyalty, let’s talk about next steps and timelines.