Email Product Announcement Campaign excel and data entry

My online store is about to release a new line of products, and I want those launches to feel personal and exciting to the people who already buy from me. Email Marketing is the sole channel for this push, so everything hinges on well-timed, well-written product-announcement emails that speak directly to my existing customers.

Here’s what the work will involve:

• Strategy & Segmentation
– Map out a short, sequenced campaign that teases, reveals, and follows up on the new items.
– Slice my current list so messages match prior purchase behaviour and engagement.

• Copy & Creative
– Write concise, benefit-driven copy that fits my brand voice.
– Design responsive HTML templates (Mailchimp or Klaviyo preferred) that render cleanly on mobile and desktop.

• Build, Test, Send
– Set up the automation, A/B test subject lines and CTAs, and schedule the rollout.
– Track opens, clicks, and conversions; provide a summary report with insights and next-step recommendations.

All assets—copy, HTML/CSS, imagery, and final analytics report—should be delivered ready to import or already loaded into the platform. Success looks like an uplift in open and click-through rates compared with my previous campaigns and, of course, a healthy spike in sales from these announcements.