Email Marketing Specialist - Online Marketplace for Pre-Loved Luxury Products
Budget: $30 – $250 USD
We are a fast-growing online marketplace that connects buyers and sellers of pre-loved luxury products, including top brands like Chanel, Gucci, and Prada. Our platform allows people across the United States to find high-quality, authenticated luxury items at affordable prices.
We are looking for a talented Email Marketing Specialist to join our team and drive engagement, traffic, and conversions through strategic email marketing campaigns.
Position Overview: As an Email Marketing Specialist, you will lead our bulk email marketing campaigns, creating and executing strategies to increase traffic to our marketplace, enhance brand awareness, and engage both buyers and sellers. You will work closely with our team to design and implement campaigns that effectively highlight our offerings, promote new listings, and encourage marketplace activity.
Responsibilities:
Plan, develop, and execute high-impact bulk email marketing campaigns that align with our brand’s voice and objectives.
Develop engaging email content, including visuals and copy, that resonates with our audience and promotes the value of buying and selling pre-loved luxury items.
Design and segment email lists to maximize campaign effectiveness and reach relevant audiences.
Conduct A/B testing to optimize email performance and improve open, click-through, and conversion rates.
Track, analyze, and report on email campaign performance using key metrics, providing insights and actionable recommendations.
Maintain a thorough understanding of email marketing trends, tools, and regulations (e.g., CAN-SPAM) to ensure compliance and effectiveness.
Collaborate with our marketing and content teams to align email strategies with social media, SEO, and other channels.
Identify and target specific buyer and seller segments to increase engagement and retention.
Requirements:
Proven experience in email marketing, especially with bulk email campaigns, preferably for an eCommerce or marketplace platform.
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Constant Contact) and CRM systems.
Strong understanding of email marketing best practices, including list segmentation, personalization, A/B testing, and performance analysis.
Excellent copywriting skills with an eye for design and attention to detail.
Strong analytical skills to interpret data and make data-driven decisions.
Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Knowledge of the luxury goods or fashion industry is a plus.
Preferred Qualifications:
Experience with WooCommerce and multi-vendor marketplace platforms.
Familiarity with pre-loved or secondhand luxury markets and trends.
Basic design skills or experience with tools like Canva, Photoshop, or similar.
We are looking for a talented Email Marketing Specialist to join our team and drive engagement, traffic, and conversions through strategic email marketing campaigns.
Position Overview: As an Email Marketing Specialist, you will lead our bulk email marketing campaigns, creating and executing strategies to increase traffic to our marketplace, enhance brand awareness, and engage both buyers and sellers. You will work closely with our team to design and implement campaigns that effectively highlight our offerings, promote new listings, and encourage marketplace activity.
Responsibilities:
Plan, develop, and execute high-impact bulk email marketing campaigns that align with our brand’s voice and objectives.
Develop engaging email content, including visuals and copy, that resonates with our audience and promotes the value of buying and selling pre-loved luxury items.
Design and segment email lists to maximize campaign effectiveness and reach relevant audiences.
Conduct A/B testing to optimize email performance and improve open, click-through, and conversion rates.
Track, analyze, and report on email campaign performance using key metrics, providing insights and actionable recommendations.
Maintain a thorough understanding of email marketing trends, tools, and regulations (e.g., CAN-SPAM) to ensure compliance and effectiveness.
Collaborate with our marketing and content teams to align email strategies with social media, SEO, and other channels.
Identify and target specific buyer and seller segments to increase engagement and retention.
Requirements:
Proven experience in email marketing, especially with bulk email campaigns, preferably for an eCommerce or marketplace platform.
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Constant Contact) and CRM systems.
Strong understanding of email marketing best practices, including list segmentation, personalization, A/B testing, and performance analysis.
Excellent copywriting skills with an eye for design and attention to detail.
Strong analytical skills to interpret data and make data-driven decisions.
Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Knowledge of the luxury goods or fashion industry is a plus.
Preferred Qualifications:
Experience with WooCommerce and multi-vendor marketplace platforms.
Familiarity with pre-loved or secondhand luxury markets and trends.
Basic design skills or experience with tools like Canva, Photoshop, or similar.