Email Marketing Specialist (Ecommerce) – Freelance (Remote)
Budget: $38 – $80 USD
About Us
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
Position Overview (Job Description)
We are seeking a data-driven Email Marketing Specialist to develop and execute email strategies that drive ecommerce growth and customer engagement.
This role combines:
Strategy
Analytics
Creative execution
You will be responsible for building and optimizing email campaigns that guide users from engagement to purchase.
Employment Type
Freelance / Contract-based
Remote (Global)
Long-term collaboration preferred
Expected workload: 15–30 hours/week
Location
Remote
Global candidates welcome
Responsibilities
1. Email Strategy & Campaign Execution
Develop and execute email marketing strategies
Create and manage campaigns including:
Promotional emails
Lifecycle campaigns (welcome, retention, re-engagement)
Drip sequences
2. Audience Segmentation & Personalization
Build and manage audience segments
Optimize targeting based on behavior and engagement
Improve personalization across campaigns
3. Performance Optimization
Analyze campaign performance
Optimize:
Open rate
Click-through rate
Conversion rate
Conduct A/B testing on:
Subject lines
Messaging
Layout and timing
4. CRM & Automation
Manage email workflows within CRM / ESP platforms
Build automated email sequences
Ensure compliance with opt-in / opt-out standards
5. Cross-Team Collaboration
Work with:
Marketing team
Ecommerce team
Content team
Align email campaigns with broader marketing strategy
Daily / Weekly / Monthly Workflow
Daily
Monitor campaign performance
Execute scheduled campaigns
Optimize email content and targeting
Weekly
Analyze performance metrics
Run A/B tests
Update segmentation and workflows
Monthly
Report campaign performance
Optimize strategy
Improve lifecycle campaigns
Reporting
Weekly email performance report (open rate, CTR, conversions)
Monthly strategic report (insights + improvements)
Dashboard tracking across campaigns
Deliverables
Email campaigns and sequences
Segmentation strategies
Performance reports
Automation workflows
KPIs (Performance Metrics)
Open rate
Click-through rate (CTR)
Conversion rate
Revenue from email campaigns
Collaboration
You will work closely with:
Marketing / Growth team
Ecommerce team
Content and design teams
Requirements (Experience & Skills)
2+ years in email marketing (B2C / ecommerce)
Experience with email marketing platforms (ESP tools)
Strong understanding of segmentation and automation
Experience with CRM systems
Analytical mindset and data-driven decision making
Strong written communication skills
Nice to Have
Basic HTML/email coding knowledge
Experience with tools like Google Analytics, Data Studio
Experience with ecommerce customer journeys
Experience in content-driven marketing environments
Compensation (Salary & Bonus)
$30 – $80/hour (based on experience and performance)
Flexible workload
Performance-based incentives
Long-term opportunity
Benefits
Fully remote work
Flexible schedule
Work on performance-driven campaigns
Opportunity to grow within a scaling team
Application Questions
Do you have experience in B2C email marketing for ecommerce?
What email platforms have you used?
Have you built automated email workflows?
How do you improve email conversion rates?
Work Location
Remote
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
Position Overview (Job Description)
We are seeking a data-driven Email Marketing Specialist to develop and execute email strategies that drive ecommerce growth and customer engagement.
This role combines:
Strategy
Analytics
Creative execution
You will be responsible for building and optimizing email campaigns that guide users from engagement to purchase.
Employment Type
Freelance / Contract-based
Remote (Global)
Long-term collaboration preferred
Expected workload: 15–30 hours/week
Location
Remote
Global candidates welcome
Responsibilities
1. Email Strategy & Campaign Execution
Develop and execute email marketing strategies
Create and manage campaigns including:
Promotional emails
Lifecycle campaigns (welcome, retention, re-engagement)
Drip sequences
2. Audience Segmentation & Personalization
Build and manage audience segments
Optimize targeting based on behavior and engagement
Improve personalization across campaigns
3. Performance Optimization
Analyze campaign performance
Optimize:
Open rate
Click-through rate
Conversion rate
Conduct A/B testing on:
Subject lines
Messaging
Layout and timing
4. CRM & Automation
Manage email workflows within CRM / ESP platforms
Build automated email sequences
Ensure compliance with opt-in / opt-out standards
5. Cross-Team Collaboration
Work with:
Marketing team
Ecommerce team
Content team
Align email campaigns with broader marketing strategy
Daily / Weekly / Monthly Workflow
Daily
Monitor campaign performance
Execute scheduled campaigns
Optimize email content and targeting
Weekly
Analyze performance metrics
Run A/B tests
Update segmentation and workflows
Monthly
Report campaign performance
Optimize strategy
Improve lifecycle campaigns
Reporting
Weekly email performance report (open rate, CTR, conversions)
Monthly strategic report (insights + improvements)
Dashboard tracking across campaigns
Deliverables
Email campaigns and sequences
Segmentation strategies
Performance reports
Automation workflows
KPIs (Performance Metrics)
Open rate
Click-through rate (CTR)
Conversion rate
Revenue from email campaigns
Collaboration
You will work closely with:
Marketing / Growth team
Ecommerce team
Content and design teams
Requirements (Experience & Skills)
2+ years in email marketing (B2C / ecommerce)
Experience with email marketing platforms (ESP tools)
Strong understanding of segmentation and automation
Experience with CRM systems
Analytical mindset and data-driven decision making
Strong written communication skills
Nice to Have
Basic HTML/email coding knowledge
Experience with tools like Google Analytics, Data Studio
Experience with ecommerce customer journeys
Experience in content-driven marketing environments
Compensation (Salary & Bonus)
$30 – $80/hour (based on experience and performance)
Flexible workload
Performance-based incentives
Long-term opportunity
Benefits
Fully remote work
Flexible schedule
Work on performance-driven campaigns
Opportunity to grow within a scaling team
Application Questions
Do you have experience in B2C email marketing for ecommerce?
What email platforms have you used?
Have you built automated email workflows?
How do you improve email conversion rates?
Work Location
Remote