Email Marketing Specialist
Budget: $30 – $250 USD
Email Campaign Strategy & Execution
• 5+ years running B2B and B2C email campaigns (newsletters, promos, cold outreach, lead nurture, post-purchase flows)
• Strong in segmentation, personalization, and automation
• Skilled in writing compelling copy for both wholesale clients and direct consumers
Tools & Automation
• Proficient with platforms like Klaviyo, Mailchimp, ActiveCampaign, HubSpot
• Zapier expert (automating flows between CRM, Shopify, forms, and more)
• CRM integration experience (e.g., Salesforce, Pipedrive, Zoho)
• Familiar with Shopify email integrations and lead capture workflows
Analytics & Optimization
• KPI-focused: Open rates, CTR, CPC, ROAS, unsubscribes
• UTM tagging & performance tracking in Google Analytics
• Skilled at A/B testing subject lines, CTAs, and design for both audiences
Creative & Technical
• Basic HTML for email layout tweaks
• Tools: Canva, Figma, BEE Free for layout and design
• Ensures mobile-friendly, responsive designs
• 5+ years running B2B and B2C email campaigns (newsletters, promos, cold outreach, lead nurture, post-purchase flows)
• Strong in segmentation, personalization, and automation
• Skilled in writing compelling copy for both wholesale clients and direct consumers
Tools & Automation
• Proficient with platforms like Klaviyo, Mailchimp, ActiveCampaign, HubSpot
• Zapier expert (automating flows between CRM, Shopify, forms, and more)
• CRM integration experience (e.g., Salesforce, Pipedrive, Zoho)
• Familiar with Shopify email integrations and lead capture workflows
Analytics & Optimization
• KPI-focused: Open rates, CTR, CPC, ROAS, unsubscribes
• UTM tagging & performance tracking in Google Analytics
• Skilled at A/B testing subject lines, CTAs, and design for both audiences
Creative & Technical
• Basic HTML for email layout tweaks
• Tools: Canva, Figma, BEE Free for layout and design
• Ensures mobile-friendly, responsive designs