Email Marketing Analytics & Reporting Specialist

My immediate priority is to understand exactly how my current email campaigns are performing and where they can be improved. I already have the messages designed and the lists in place; what I need now is clear, data-driven insight. A solid grounding in SEO and SMO is definitely a plus because the broader funnel matters, but the core of this project is email marketing analytics and reporting.

You will dive into my existing platform (Mailchimp, HubSpot, or a comparable tool—please confirm compatibility), make sure tracking is airtight with UTM parameters and goal conversions in Google Analytics, and then translate the numbers into plain-language recommendations I can act on.

Key deliverables
• A performance dashboard that updates automatically and highlights open rate, click-through, conversions, and list health metrics
• A concise weekly report (PDF or Google Slides) summarising wins, problem areas, and next-step suggestions
• A one-off deep-dive explaining any deliverability issues, audience segmentation opportunities, and quick-win optimisations

Acceptance criteria
1. All metrics match the raw data in the email service and Google Analytics.
2. Insights are specific enough to be turned into A/B test ideas or content tweaks without further clarification.
3. Reports are delivered on the agreed schedule for two consecutive weeks with zero missing data points.

If you can bring an analytical eye and understand how email performance ties into overall SEO and social visibility, we’ll be a great fit.