Email Lead Generation Expert

I need a digital marketer who lives and breathes email. My software company is ready to scale, and the first lever we want to pull is a tightly-targeted email campaign aimed squarely at lead generation.

Here’s what I’d like from you: craft the strategy, write persuasive sequences, set up the automations, and keep a close eye on performance so every send improves the next. I’ll give you our product positioning, ideal customer profile, and access to whichever ESP you prefer—Mailchimp, HubSpot, Klaviyo, etc.—along with an initial contact list. From there, you’ll handle segmentation, A/B testing, scheduling, and reporting.

Deliverables
• A 90-day email marketing plan, including workflow diagrams
• Three nurture sequences (five emails each) built and scheduled
• Segmentation and tagging rules implemented in the ESP
• Weekly performance report with clear next-step recommendations

Acceptance criteria
Open rates of 20 % or higher, CTR above 3 %, and a steady flow of qualified demo requests landing in our CRM.

If you’ve run successful SaaS or B2B software email programs before, share a brief case study and your proposed timeline. Let’s turn inboxes into revenue together.