Email Campaign Specialist located in California for Digital Platform

I run an IT-focused digital product platform and I’m ready to step up the way we speak with our audience. My immediate need is an experienced email-marketing professional who can turn our subscriber list into an engaged community that regularly interacts with, and ultimately buys, our digital offerings.

Here’s what I’m looking for you to drive:

• Strategy & segmentation – audit the current list, identify meaningful segments, outline an engagement roadmap.
• Copy & creative – write concise, value-driven emails that align with our brand voice and keep readers looking forward to the next message.
• Automation setup – build welcome, nurture and re-engagement flows inside our ESP (Klaviyo, Mailchimp or similar; I’m flexible as long as it integrates cleanly with our platform).
• Testing & optimisation – A/B subject lines, send times and content blocks, then act on the data.
• Reporting – deliver clear metrics on open rate, click-through and, most importantly, engagement conversions that show the real impact of your work.

Success will be measured by sustained increases in open and click rates, higher session time on linked pages and a tangible lift in digital product trials or purchases that come directly from the campaigns.

If you have a proven track record of creating high-engagement sequences for software or other digital products, I’d love to see examples and discuss how quickly we can get your first workflow live.