Digital Marketing Specialist -- 2

We are a start-up, Swiss-based Crypto Exchange which seeks to increase its user base rapidly. We are looking for a Marketing contractor to help us execute our digital & content marketing strategy.

Job Responsibilities:
● Create, launch & manage marketing activities & campaigns which will create new prospects for our services
● Focus on marketing activities that will target our core target audiences for each of our service lines.
● Develop and maintain Hubspot so that our customers and prospects are maintained and segregated so that they can be efficiently engaged in targeted marketing campaigns.
● Use Hubspot to analyse customer acquisition and marketing effectiveness and produce weekly data reports, which will help the CEO & COO to analyse customer and prospect acquisition by sector and geography
● Leverage Hubspot capabilities to automate marketing activities & leverage integrations with website, webinars, social platforms and other lead generation innovations & opportunities
● Working with the creative director to maintain the website so that it accurately reflects our core service lines. Maintain fresh content on the website to increase natural SEO and maximise the traffic and marketing potential of the website
● Working with the CEO and COO, generate frequent, appropriate content which can be used across a multichannel strategy
○ Weekly newsletters (one for each core audience)
○ Monthly use case for each of the 4 core service lines
○ Biweekly opinion piece which can be published by CEO & COO on a blog and across LinkedIn & Twitter
● Develop and deliver at least two webinars per month with an audience of at least 150 attendees per event
● Create and deploy a PR strategy that will see at least one article published per month by the crypto press
● Develop a strategy to leverage social platforms for lead generation with a specific focus on Telegram, Twitter & Whatsapp
● Working with COO & CEO, assist in the development of strategies to maximise in-person industry events. These may include securing the COO as moderator, speaker or participant at industry events, the organisation of Xerof drinks & dinners as ‘side events’ or similar initiatives which aim to leverage high-quality attendees at leading industry events.

Job Requirements:
● Good full-service marketing skills with a strong focus on content creation & digital strategies
● Strong working knowledge of Hubspot & ability to exploit all features to generate leads
● Deep experience in a marketing role focusing on high-value service sales
● Prior experience in a financial blockchain or crypto company with PR contacts at crypto media outlets, a bonus
● A resourceful self-starter with a ‘start-up’ mindset and tenacious problem-solver, willing to roll up one’s sleeves to meet client needs and deliver an exceptional client experience
● Passionate about the opportunity for the crypto industry to change things for the better
● Detail-oriented, results-focused individual who can work with minimal supervision
● Excellent verbal & written communication in English as a minimum