Daily Real Estate Lead-Gen EDMs
Budget: ₹600 – ₹1,500 INR
I’m looking for a dependable email-marketing specialist who can take over the creation of daily EDMs that run on a rolling monthly basis for my real-estate business. Every email has one clear objective: generate fresh, high-quality leads.
Scope of work
• Produce and lay out one EDM per day, Monday – Friday, for an ongoing monthly cycle.
• Each message will spotlight a specific property listing—primarily residential, with a healthy mix of commercial opportunities—framed around a strong call-to-action that drives enquiries or booking requests.
• Copy, subject line, imagery and responsive HTML must arrive production-ready so I can drop them straight into Mailchimp (or a similar ESP) without re-coding.
• I’ll provide raw property data (photos, floor plans, key selling points); you’ll craft concise, persuasive copy, choose or tweak visuals, and ensure the design renders perfectly across major email clients and mobile.
• Basic performance tracking tags (UTM parameters) should be embedded so I can monitor opens, clicks and conversions in Google Analytics.
Acceptance criteria
1. 22-23 complete EDM files delivered each month (based on business days).
2. Each email passes Litmus or Email on Acid tests for Gmail, Outlook, Apple Mail and top mobile clients.
3. Copy length stays under 150 words, CTA appears above the first scroll on mobile, and all links are functional.
4. Assets arrive at least 24 hours before scheduled send.
If you’re comfortable iterating quickly, understand real-estate buyer psychology and know your way around Mailchimp, Klaviyo or similar tools, I’d love to see samples of past property-related emails you’ve produced and hear how you’d keep content fresh day after day.
Scope of work
• Produce and lay out one EDM per day, Monday – Friday, for an ongoing monthly cycle.
• Each message will spotlight a specific property listing—primarily residential, with a healthy mix of commercial opportunities—framed around a strong call-to-action that drives enquiries or booking requests.
• Copy, subject line, imagery and responsive HTML must arrive production-ready so I can drop them straight into Mailchimp (or a similar ESP) without re-coding.
• I’ll provide raw property data (photos, floor plans, key selling points); you’ll craft concise, persuasive copy, choose or tweak visuals, and ensure the design renders perfectly across major email clients and mobile.
• Basic performance tracking tags (UTM parameters) should be embedded so I can monitor opens, clicks and conversions in Google Analytics.
Acceptance criteria
1. 22-23 complete EDM files delivered each month (based on business days).
2. Each email passes Litmus or Email on Acid tests for Gmail, Outlook, Apple Mail and top mobile clients.
3. Copy length stays under 150 words, CTA appears above the first scroll on mobile, and all links are functional.
4. Assets arrive at least 24 hours before scheduled send.
If you’re comfortable iterating quickly, understand real-estate buyer psychology and know your way around Mailchimp, Klaviyo or similar tools, I’d love to see samples of past property-related emails you’ve produced and hear how you’d keep content fresh day after day.
Related categories:
Graphic Design
Copywriting
Internet Marketing
Marketing
Email Marketing
Content Writing
Mailchimp
Klaviyo