Content Promotion Email Marketing Strategy
Budget: $15 – $25 USD
My team has a steady stream of high-value content ready for distribution, but we need a focused email marketing strategy that turns those articles, whitepapers, and videos into measurable engagement. I want a clear roadmap that covers audience segmentation, message sequencing, compelling subject-line ideas, and an automation flow we can implement immediately in our ESP (we currently use Mailchimp but can switch if you recommend a better fit).
The job finishes when I receive:
• A strategy brief describing goals, key metrics, and your recommended sending cadence
• Copy for an initial three-email sequence (welcome, nurture, and follow-up) tailored to promote our latest content drop
• Basic template wireframes that show layout, image placement, and CTA positioning
• A tracking plan outlining how we’ll measure opens, clicks, and downstream actions in Google Analytics
Once everything is in place, I’d also appreciate a quick loom or written walkthrough so my in-house marketer can launch the first campaign confidently.
The job finishes when I receive:
• A strategy brief describing goals, key metrics, and your recommended sending cadence
• Copy for an initial three-email sequence (welcome, nurture, and follow-up) tailored to promote our latest content drop
• Basic template wireframes that show layout, image placement, and CTA positioning
• A tracking plan outlining how we’ll measure opens, clicks, and downstream actions in Google Analytics
Once everything is in place, I’d also appreciate a quick loom or written walkthrough so my in-house marketer can launch the first campaign confidently.