Cold Email Marketing Specialist Needed
Budget: ₹12,500 – ₹37,500 INR
The task centres on email marketing with a single purpose: pushing up sales through cold outreach. I already have a rough idea of the customer profile; what I need now is a complete, data-driven cold email campaign that turns prospects into paying customers.
You will create the prospect list or refine the one I supply, craft persuasive copy, build a short multi-step sequence, set up basic automation, and track performance (opens, clicks, replies, conversions). Promotional offers, newsletters, or abandoned-cart nurturing may follow later, but the first milestone is a solid cold marketing sequence that can be switched on quickly.
Key deliverables
• 4–6 email cold sequence written and laid out for my ESP (Mailchimp, HubSpot, or your preferred platform)
• Segmentation or targeting logic so each send feels personal and relevant
• Subject-line and CTA variants ready for A/B testing
• Clear instructions for scheduling, warming the domain, and maintaining deliverability
• A simple dashboard or report template that shows results and next-step recommendations
Acceptance criteria
1. Emails load correctly in major clients (Gmail, Outlook, Apple Mail).
2. Spam score passes standard checks (e.g., Mail-Tester 8/10 or higher).
3. Tracking captures at least opens and clicks without triggering privacy warnings.
4. Copy and design follow my brand voice (style guide supplied on award).
Timeline is flexible within reason, but the first draft of the sequence should be in my inbox within one week of kickoff so we can iterate quickly.
You will create the prospect list or refine the one I supply, craft persuasive copy, build a short multi-step sequence, set up basic automation, and track performance (opens, clicks, replies, conversions). Promotional offers, newsletters, or abandoned-cart nurturing may follow later, but the first milestone is a solid cold marketing sequence that can be switched on quickly.
Key deliverables
• 4–6 email cold sequence written and laid out for my ESP (Mailchimp, HubSpot, or your preferred platform)
• Segmentation or targeting logic so each send feels personal and relevant
• Subject-line and CTA variants ready for A/B testing
• Clear instructions for scheduling, warming the domain, and maintaining deliverability
• A simple dashboard or report template that shows results and next-step recommendations
Acceptance criteria
1. Emails load correctly in major clients (Gmail, Outlook, Apple Mail).
2. Spam score passes standard checks (e.g., Mail-Tester 8/10 or higher).
3. Tracking captures at least opens and clicks without triggering privacy warnings.
4. Copy and design follow my brand voice (style guide supplied on award).
Timeline is flexible within reason, but the first draft of the sequence should be in my inbox within one week of kickoff so we can iterate quickly.