Chess App Growth Strategy
Budget: $30 – $250 USD
My real–money chess app is live and attracting its first wave of competitive players. Now I need a clear, data-driven path to scale user acquisition while keeping the cost per player sustainable. I’m especially keen to test and optimise email marketing as the core channel, supported by tightly-targeted campaigns across Facebook, Instagram, Twitter and TikTok so we can reach both seasoned chess enthusiasts and casual gamers who enjoy playing for real stakes.
Here’s what I want to accomplish:
• Map the full acquisition funnel, from creative concept through to first deposit.
• Build segmented email sequences (welcome, re-engagement, upsell) that speak directly to players’ skill-based, cash-play motivations.
• Design, run and iterate paid social experiments on the four platforms mentioned, measuring CTR, CPI and retention so we know exactly where to double down.
• Deliver weekly insight reports, highlighting what’s working, what’s not and the next set of rapid tests.
Success is simple to define: a steady lift in qualified sign-ups, a falling cost per acquisition and clear, actionable learnings every sprint. I’ll provide full access to existing creative assets, product analytics and any compliance guidelines linked to real-money play. Let’s turn smart strategy into a growing, engaged player base.
Here’s what I want to accomplish:
• Map the full acquisition funnel, from creative concept through to first deposit.
• Build segmented email sequences (welcome, re-engagement, upsell) that speak directly to players’ skill-based, cash-play motivations.
• Design, run and iterate paid social experiments on the four platforms mentioned, measuring CTR, CPI and retention so we know exactly where to double down.
• Deliver weekly insight reports, highlighting what’s working, what’s not and the next set of rapid tests.
Success is simple to define: a steady lift in qualified sign-ups, a falling cost per acquisition and clear, actionable learnings every sprint. I’ll provide full access to existing creative assets, product analytics and any compliance guidelines linked to real-money play. Let’s turn smart strategy into a growing, engaged player base.