CMO for BriHel Capital - Renewable Energy

**CMO (Chief Marketing Officer) – BriHel Capital (UK / Hybrid / Remote)**
**Build the engine that fills the diary. Own the strategy, automation, and conversion.**

BriHel Capital is a strategic consultancy supporting renewable energy projects globally to become *investment-grade* and raise capital. We’re now looking for a **hands-on CMO** who can turn our brand, database and outbound activity into a **high-performing appointment machine**.

This role is for someone who lives and breathes: **email strategy + automation + calendar bookings + measurable pipeline.**

---

## The mission

Build and run a scalable marketing and outreach system that consistently converts decision-makers into booked calls and qualified opportunities.

---

## What you’ll be responsible for

### Strategic email campaigns (end-to-end)

* Build segmented, high-converting email campaigns (investors, project developers, partners, advisors)
* Write, test, optimise subject lines, copy, CTAs and follow-up sequences
* Create weekly campaign calendars and maintain consistent outbound rhythm
* Ensure messages stay compliant, credible, and aligned to BriHel’s tone and positioning

### Appointment booking & conversion

* Own the system that turns outreach into **booked meetings**
* Set up and optimise booking flows (Calendly or similar), confirmations, reminders, rebooking loops
* Build conversion pathways across email → landing page → booking → follow-up

### Automation & marketing ops

* Design and implement automation across CRM + email platform + calendars
* Build workflows: nurture sequences, lead scoring, pipeline stages, task triggers, reporting
* Improve efficiency through smart integrations (Zapier/Make, HubSpot/Pipedrive etc.)
* Maintain clean data and enforce best practice segmentation

### Reporting & performance

* Track and improve: open rate, reply rate, booked meeting rate, show-up rate, SQL rate
* Run A/B tests and iterate quickly based on real performance data
* Provide weekly performance dashboard and insights to leadership

---

## What success looks like (first 90 days)

* A clear marketing operating system is live (tech stack + CRM + automation)
* Multiple segmented email campaigns deployed with tested follow-up sequences
* Booking rate improves materially and diary fill becomes consistent
* A reporting cadence exists that shows *exactly* what’s working and why

---

## What we’re looking for

* Proven experience scaling outbound/email-driven appointment booking (B2B)
* Strong grasp of CRM + marketing automation + email deliverability
* Copywriting that sounds **credible, senior, and commercially sharp**
* A builder mindset: you don’t just “suggest”, you implement
* Comfortable in fast-paced, founder-led environments

---

## Tools & experience that helps (not all required)

HubSpot / Pipedrive / Salesforce, Apollo / Lemlist / Instantly, Mailchimp / ActiveCampaign, Zapier / Make, Calendly, LinkedIn automation, data hygiene & enrichment.

---

## Why BriHel Capital

* You’ll own the function—strategy through to execution
* High-impact role directly tied to revenue and pipeline
* Work in one of the most active global markets: renewable energy & infrastructure capital

---