Brand Awareness Email Campaign

The project centers on building a focused email marketing campaign that keeps my brand front-of-mind for our existing list as well as new opt-ins. Email is the sole channel I want to use right now; I’m not planning complementary social or search ads unless later metrics suggest they would amplify the results.

Scope
• Craft a concise strategy that explains how a sequence of product-update emails will translate into stronger brand recognition.
• Design a reusable, mobile-responsive template in a mainstream platform such as Mailchimp, Klaviyo, or HubSpot—whichever you prefer and can justify.
• Write copy for an initial three-part series (intro, feature highlight, roadmap preview) using my voice guidelines and approved style.
• Set up automation and basic list segmentation so the right subscribers see the right update at the right time.
• Hand over performance tracking dashboards and a one-pager on how to interpret open-rate and click-through data.

Acceptance
I’ll consider the job complete once the automation is live, the first batch has been sent without deliverability issues, and I have both the template file and step-by-step instructions to duplicate future sends.

If you have recent examples of similar email-led awareness campaigns—especially those driven by product updates—share what you can when you message me.