Brand Awareness Email Campaign

I’m looking to hand over the full creation of an email sequence that introduces my e-commerce brand to new customers and steadily builds awareness and trust. The heart of each message will be a well-timed promotional offer, but I still want the tone to feel brand-centric rather than pushy sales.

Here’s what I need from you: conceive the overall flow, write the copy, lay out simple but polished templates, and schedule the sends inside Klaviyo (or a comparable platform you’re comfortable with). Segmentation will focus only on fresh leads who have never purchased, so the language and visuals should speak to people just discovering us.

I’ll supply brand guidelines, product imagery, and the current offer details. You’ll bring subject-line ideas, a clear nurture cadence, and best-practice tactics such as A/B testing on key emails so we can refine open and click-through rates over time. Final deliverables are the finished email assets inside the platform, ready to go live, plus a brief doc outlining performance metrics to monitor after launch.