N8N Automation Development for IAAPA Lead Follow-Up
Budget: $30 – $250 USD
Scope of Work N8N Automation for Deep Personalisation, Email/SMS Campaigns, Analytics, and IAAPA Lead Follow-Up
DEADLINE 5TH DECEMBER 2025
1. Objective
Develop a comprehensive N8N automation system that processes IAAPA Orlando exhibition leads, enriches each lead with additional personal and company information, and generates highly personalized email and SMS sequences. The automation must integrate multi-layer personalization, analytics, and reporting.
2. Lead Data Mapping (From Your Spreadsheet)
The system must import and use all fields in your IAAPA lead file:
Identity and Contact Data
First Name
Last Name
Email
Work Phone
Professional and Business Data
Company
Job Title
Buying Power
Interest
Additional Operators
Next Actions
Rating
Follow-Up
Notes
Location Data
Address
City
Country
Event Interaction Data
Scanned at (timestamps)
Collateral Sent
Capture Device ID
Requirements
Deduplicate leads
Normalize “undefined” and blank fields
Validate phone numbers and emails
Structure all fields for personalization logic
3. Additional Data Enrichment
The automation must gather additional personal and company information for deeper personalization. This includes:
Personal-Level Enrichment
Publicly available data from company websites or LinkedIn (if accessible via API or enrichment service)
Role type (e.g., operations, purchasing, ownership, management)
Industry segment
Estimated seniority
Decision-making authority (deduced from title + Buying Power)
Company-Level Enrichment
Company size
Company type (manufacturer, distributor, operator, resort, etc.)
Region-specific context (weather, tourism, regulatory environment)
Market segment (water parks, resorts, cruise lines, FECs, hospitality)
Interaction-Based Enrichment
What they looked at or asked during IAAPA
Timestamp of scans (to infer level of interest)
Whether they requested a quote or demonstration
Whether collateral was already sent
Requirements
If using enrichment services (e.g., Clearbit, People Data Labs, Apollo, or public sources), developer must integrate through API or webhook
Enriched data must be stored and available for dynamic messaging
4. Multi-Layer Personalization Logic
All messages must combine data from:
IAAPA lead file
Enrichment data
Behavioral data
Company profile
Role/seniority
Interest and Buying Power
Personalization Criteria
Messages must adapt based on:
First Name and Last Name
Company and Industry
Job Title and seniority
What they showed interest in at IAAPA
Buying Power level
Prior interactions (scanned booth, requested info, collateral sent)
Country/region-specific messaging
Notes taken during interaction
Example of Required Deep Personalization
Address their specific role (e.g., “As a Private Destinations Manager, your priorities often include...”)
Tailor messaging depending on whether they are a decision maker
If they are from a cruise line, reference marine environment considerations
If they are from a resort, highlight high-throughput, durable solutions
If Buying Power is high, send a premium follow-up sequence
Localize communication for country/time zone and industry norms
5. Email Workflow Requirements
Sequence
IAAPA post-event thank-you email referencing booth visit and scan timestamp
Product- or interest-specific follow-up
Role-focused value email (dynamic content based on title/seniority)
Industry-focused message (cruise, resort, water park, etc.)
High-buying-power or high-intent pathway, if applicable
Meeting or quote request
Re-engagement message if inactive
Technical Requirements
Integrate with email provider (SendGrid, Mailgun, SMTP, etc.)
Use dynamic placeholders for all enrichment fields
Full tracking (opens, clicks, bounces)
Logging of performance back to CRM or Google Sheets
6. SMS Workflow Requirements
Sequence
IAAPA thank-you SMS with personal name reference
Follow-up SMS referencing the product they showed interest in
Optional appointment reminder
Country-aware sending schedule
Technical Requirements
Integration with Twilio or ClickSend
Phone validation
Delivery tracking and logging
7. Analytics and Reporting
Required Metrics
Email performance (opens, clicks, replies)
SMS performance (deliveries, clicks, replies)
Segmentation performance (by role, country, industry, interest)
Conversion events (meetings booked, quote requested, responses received)
Engagement by Buying Power level
Reporting Deliverables
Weekly summary sent via email or Slack
Export of enriched and updated lead statuses
Dashboard views for management
Optional N8N internal dashboard
8. Deliverables
Fully built N8N workflows for data import, enrichment, personalization, email, SMS, and analytics
Clean and unified dataset
Dynamic email and SMS templates
All API integrations set up
Documentation and Loom walkthrough
Reporting and insights setup
Scalable architecture with error handling and retry logic
DEADLINE 5TH DECEMBER 2025
1. Objective
Develop a comprehensive N8N automation system that processes IAAPA Orlando exhibition leads, enriches each lead with additional personal and company information, and generates highly personalized email and SMS sequences. The automation must integrate multi-layer personalization, analytics, and reporting.
2. Lead Data Mapping (From Your Spreadsheet)
The system must import and use all fields in your IAAPA lead file:
Identity and Contact Data
First Name
Last Name
Work Phone
Professional and Business Data
Company
Job Title
Buying Power
Interest
Additional Operators
Next Actions
Rating
Follow-Up
Notes
Location Data
Address
City
Country
Event Interaction Data
Scanned at (timestamps)
Collateral Sent
Capture Device ID
Requirements
Deduplicate leads
Normalize “undefined” and blank fields
Validate phone numbers and emails
Structure all fields for personalization logic
3. Additional Data Enrichment
The automation must gather additional personal and company information for deeper personalization. This includes:
Personal-Level Enrichment
Publicly available data from company websites or LinkedIn (if accessible via API or enrichment service)
Role type (e.g., operations, purchasing, ownership, management)
Industry segment
Estimated seniority
Decision-making authority (deduced from title + Buying Power)
Company-Level Enrichment
Company size
Company type (manufacturer, distributor, operator, resort, etc.)
Region-specific context (weather, tourism, regulatory environment)
Market segment (water parks, resorts, cruise lines, FECs, hospitality)
Interaction-Based Enrichment
What they looked at or asked during IAAPA
Timestamp of scans (to infer level of interest)
Whether they requested a quote or demonstration
Whether collateral was already sent
Requirements
If using enrichment services (e.g., Clearbit, People Data Labs, Apollo, or public sources), developer must integrate through API or webhook
Enriched data must be stored and available for dynamic messaging
4. Multi-Layer Personalization Logic
All messages must combine data from:
IAAPA lead file
Enrichment data
Behavioral data
Company profile
Role/seniority
Interest and Buying Power
Personalization Criteria
Messages must adapt based on:
First Name and Last Name
Company and Industry
Job Title and seniority
What they showed interest in at IAAPA
Buying Power level
Prior interactions (scanned booth, requested info, collateral sent)
Country/region-specific messaging
Notes taken during interaction
Example of Required Deep Personalization
Address their specific role (e.g., “As a Private Destinations Manager, your priorities often include...”)
Tailor messaging depending on whether they are a decision maker
If they are from a cruise line, reference marine environment considerations
If they are from a resort, highlight high-throughput, durable solutions
If Buying Power is high, send a premium follow-up sequence
Localize communication for country/time zone and industry norms
5. Email Workflow Requirements
Sequence
IAAPA post-event thank-you email referencing booth visit and scan timestamp
Product- or interest-specific follow-up
Role-focused value email (dynamic content based on title/seniority)
Industry-focused message (cruise, resort, water park, etc.)
High-buying-power or high-intent pathway, if applicable
Meeting or quote request
Re-engagement message if inactive
Technical Requirements
Integrate with email provider (SendGrid, Mailgun, SMTP, etc.)
Use dynamic placeholders for all enrichment fields
Full tracking (opens, clicks, bounces)
Logging of performance back to CRM or Google Sheets
6. SMS Workflow Requirements
Sequence
IAAPA thank-you SMS with personal name reference
Follow-up SMS referencing the product they showed interest in
Optional appointment reminder
Country-aware sending schedule
Technical Requirements
Integration with Twilio or ClickSend
Phone validation
Delivery tracking and logging
7. Analytics and Reporting
Required Metrics
Email performance (opens, clicks, replies)
SMS performance (deliveries, clicks, replies)
Segmentation performance (by role, country, industry, interest)
Conversion events (meetings booked, quote requested, responses received)
Engagement by Buying Power level
Reporting Deliverables
Weekly summary sent via email or Slack
Export of enriched and updated lead statuses
Dashboard views for management
Optional N8N internal dashboard
8. Deliverables
Fully built N8N workflows for data import, enrichment, personalization, email, SMS, and analytics
Clean and unified dataset
Dynamic email and SMS templates
All API integrations set up
Documentation and Loom walkthrough
Reporting and insights setup
Scalable architecture with error handling and retry logic