Lead-Generating Email Campaign Setup

My main objective is to turn email into a predictable lead-generation engine. I already know that search ads and social posts aren’t the priority right now; everything hinges on well-structured email marketing.

Here’s what I need:

• A complete campaign plan that details frequency, segmentation, and the user journey from first touch to hand-raiser.
• High-quality copy and layouts for recurring newsletters and longer-form informative articles that educate, nurture, and ultimately convert.
• Automation flows built in my ESP (I currently use Mailchimp but can accommodate suggestions) plus A/B tests for subject lines, send times, and CTAs.
• Clear reporting dashboards so I can see open rates, click-throughs, and—most importantly—qualified leads, not just vanity metrics.

I’ll provide brand guidelines, past content, and access to existing lists; you bring proven email marketing expertise, an eye for data-driven improvements, and the creativity to keep subscribers engaged week after week.
 If this sounds like your wheelhouse, let’s talk timing and milestones so we can get the first batch of emails out quickly and start measuring results.