Freelance Newsletter & Deliverability Specialist (Brevo)
Budget: €12 – €18 EUR
Make Every Message Count. Across Borders, Across Brands.
Company: InnoGroup (InnoTaxes, InnoLegals, InnoInsure)
Location: Remote
Type: Freelance / Ongoing (Project + Monthly Retainer)
About Us:
InnoGroup is a fast_growing international company offering digital **tax, legal, and insurance services for expats andbusinesses in Spain. Our mission is to simplify complex systems and deliver seamless experiences across borders.
As we scale our communications across multiple brands and languages, we’re looking for a technical email deliverability expert to ensure our newsletters land exactly where they should: in inboxes, not spam folders.
About the Role:
This is not a content-writing position.
This is not a content-writing role. You’ll be the behind-the-scenes architect of our email infrastructure—optimizing Brevo (formerly Sendinblue) to deliver high-impact, multilingual campaigns across three brands, InnoTaxes, InnoLegals, and InnoInsure reach the right audiences efficiently and never land in spam.
You’ll lead the setup, testing, and ongoing optimization of our email systems, working closely with our marketing and content teams to ensure every message is delivered with precision and performance.
Key Responsibilities:
System Optimization & Deliverability:
-Set up and verify SPF, DKIM, and DMARC records for all sending domains (`innotaxes.com`, `innolegals.com`, `innoinsure.com`).
- Audit Brevo account structure, sender reputation, and authentication setup.
- Conduct deliverability tests across Gmail, Outlook, Yahoo, and other major clients.
- Monitor domain reputation and recommend improvements.
Segmentation & Automation:
- Define segmentation rules based on:
- Language (EN / ES / KR / JP)
- Service type (Tax / Legal / Insurance)
- Client profile (Resident / Non-Resident / Autónomo / Investor / Family)
- Lifecycle stage (lead, active client, inactive)
- Create and test automation workflows:
- Welcome Series
- Lead Magnet / Download Follow-up
- Service Reminder (e.g., tax season, insurance renewal)
- Re-engagement Campaigns
Analytics & Optimization:
- Develop unified reporting templates (open rate, CTR, bounce, unsubscribe).
- Set up UTM tracking and coordinate with analytics tools (Google Analytics, CRM).
- Perform A/B testing for subject lines, send times, and CTA strategies.
- Provide regular performance insights and recommendations.
Collaboration & Training:
- Collaborate with the internal content and marketing teams (they handle all copywriting).
- Advise on structural best practices to maintain high inbox placement.
- Deliver a concise training guide or SOP for internal use post-setup.
Requirements:
- Proven experience with Brevo (Sendinblue) or similar email platforms (Klaviyo, ActiveCampaign, Mailchimp).
- Expertise in SPF/DKIM/DMARC configuration and deliverability optimization.
- Skilled in segmentation logic, automation workflows, and GDPR compliance.
- Analytical and data-driven approach with experience in A/B testing.
- Excellent written communication in English.
- Strong detail- oriented skill and ability to work independently.
Bonus Skills (Nice to Have):
- Experience with multi-brand or multi-language email marketing setups.
- Background in financial, legal, or insurance services.
- Familiarity with CRM integration (HubSpot, Pipedrive, or Notion CRM).
Engagement Terms:
-Type: Freelance / Ongoing (Project base+ Monthly Retainer)
- Initial Setup: Approx. 15 hours (over 2–3 weeks)
- Monthly Retainer: 2–3 hours per month for continuous optimization, analytics, and deliverability monitoring
- Duration: Long-term collaboration preferred
How to Apply:
Please include:
- A short intro describing your relevant experience
- Examples of similar deliverability or automation projects
- Your hourly rate or project-based quote
- (Optional) Your insights on optimizing Brevo deliverability for multi-brand setups
Company: InnoGroup (InnoTaxes, InnoLegals, InnoInsure)
Location: Remote
Type: Freelance / Ongoing (Project + Monthly Retainer)
About Us:
InnoGroup is a fast_growing international company offering digital **tax, legal, and insurance services for expats andbusinesses in Spain. Our mission is to simplify complex systems and deliver seamless experiences across borders.
As we scale our communications across multiple brands and languages, we’re looking for a technical email deliverability expert to ensure our newsletters land exactly where they should: in inboxes, not spam folders.
About the Role:
This is not a content-writing position.
This is not a content-writing role. You’ll be the behind-the-scenes architect of our email infrastructure—optimizing Brevo (formerly Sendinblue) to deliver high-impact, multilingual campaigns across three brands, InnoTaxes, InnoLegals, and InnoInsure reach the right audiences efficiently and never land in spam.
You’ll lead the setup, testing, and ongoing optimization of our email systems, working closely with our marketing and content teams to ensure every message is delivered with precision and performance.
Key Responsibilities:
System Optimization & Deliverability:
-Set up and verify SPF, DKIM, and DMARC records for all sending domains (`innotaxes.com`, `innolegals.com`, `innoinsure.com`).
- Audit Brevo account structure, sender reputation, and authentication setup.
- Conduct deliverability tests across Gmail, Outlook, Yahoo, and other major clients.
- Monitor domain reputation and recommend improvements.
Segmentation & Automation:
- Define segmentation rules based on:
- Language (EN / ES / KR / JP)
- Service type (Tax / Legal / Insurance)
- Client profile (Resident / Non-Resident / Autónomo / Investor / Family)
- Lifecycle stage (lead, active client, inactive)
- Create and test automation workflows:
- Welcome Series
- Lead Magnet / Download Follow-up
- Service Reminder (e.g., tax season, insurance renewal)
- Re-engagement Campaigns
Analytics & Optimization:
- Develop unified reporting templates (open rate, CTR, bounce, unsubscribe).
- Set up UTM tracking and coordinate with analytics tools (Google Analytics, CRM).
- Perform A/B testing for subject lines, send times, and CTA strategies.
- Provide regular performance insights and recommendations.
Collaboration & Training:
- Collaborate with the internal content and marketing teams (they handle all copywriting).
- Advise on structural best practices to maintain high inbox placement.
- Deliver a concise training guide or SOP for internal use post-setup.
Requirements:
- Proven experience with Brevo (Sendinblue) or similar email platforms (Klaviyo, ActiveCampaign, Mailchimp).
- Expertise in SPF/DKIM/DMARC configuration and deliverability optimization.
- Skilled in segmentation logic, automation workflows, and GDPR compliance.
- Analytical and data-driven approach with experience in A/B testing.
- Excellent written communication in English.
- Strong detail- oriented skill and ability to work independently.
Bonus Skills (Nice to Have):
- Experience with multi-brand or multi-language email marketing setups.
- Background in financial, legal, or insurance services.
- Familiarity with CRM integration (HubSpot, Pipedrive, or Notion CRM).
Engagement Terms:
-Type: Freelance / Ongoing (Project base+ Monthly Retainer)
- Initial Setup: Approx. 15 hours (over 2–3 weeks)
- Monthly Retainer: 2–3 hours per month for continuous optimization, analytics, and deliverability monitoring
- Duration: Long-term collaboration preferred
How to Apply:
Please include:
- A short intro describing your relevant experience
- Examples of similar deliverability or automation projects
- Your hourly rate or project-based quote
- (Optional) Your insights on optimizing Brevo deliverability for multi-brand setups