Email Lead Generation Campaign

I need a complete prospecting sequence built to turn my existing customer list into fresh, qualified leads. The entire push will run through email only, so every element—copy, design, segmentation, scheduling, automation and reporting—must be optimised for inbox engagement.

Here is the landscape:

• Goal: generate new sales-ready leads, not just opens or clicks.
• List: warm contacts who have already purchased from us; no cold or purchased data involved.
• Channel: email exclusively; any supplementary steps (e.g. retargeting, landing pages) must still revolve around the inbox journey.

What I expect from you:
1. A concise strategy outline that shows how you will segment the list, craft the messaging arc and define success metrics.
2. Persuasive copy for the full sequence (welcome hook, value emails, soft CTA follow-ups and a final conversion push), ready to load into tools such as Mailchimp, HubSpot or ActiveCampaign.
3. Basic creative assets (light HTML formatting, images or GIFs) to keep the templates on-brand and mobile-friendly.
4. An automation map with timing, triggers and fallback logic.
5. Tracking set-up and a simple performance dashboard so I can monitor open, click-through and conversion rates without digging into raw data.

To sign off the work, I’ll test-send to a small segment; once we hit agreed benchmarks for deliverability and engagement, we go live to the full audience.