WordPress Redesign (Elementor, WooCommerce, Phase 1)
Budget: $30 – $250 USD
**Project Title:**
WordPress Homepage Redesign (Phase 1 of 5 – Elementor + WooCommerce Clothing Brand)
**Project Overview:**
We are a South African streetwear brand looking to improve the structure and layout of our website. The site is built using WordPress, Elementor, and WooCommerce.
This project is **Phase 1 of a 5-phase website improvement plan**, starting with the homepage redesign. The goal is to create a clean, premium, and conversion-focused layout that reflects a modern clothing brand.
There will be **additional phases and ongoing work** for the right freelancer.
All text content, product images, and branding assets will be supplied.
---
**Scope of Work (Phase 1 – Homepage):**
Redesign the homepage using Elementor with the following structure:
1. **Hero Section (Top Banner)**
* Strong headline and subheading
* Call-to-action button (e.g. Shop Now)
* Clean, premium layout
* Fully responsive (mobile + desktop)
2. **USP / Value Strip**
* Highlight key selling points:
* Premium Cotton
* Made in Cape Town
* Free Shipping (threshold provided)
* Clean icon + text layout
3. **Featured Products / New Arrivals Section**
* WooCommerce product grid
* Clean spacing and alignment
4. **Shop by Category Section**
* Focus on Graphic T-Shirts (main category)
* Clickable category block or banner
5. **Brand / About Section**
* Short brand story section
* Visually engaging layout
6. **Newsletter Signup Section**
* Email capture form
* Styled to match brand
---
**Future-Proofing Requirement:**
* The homepage structure must allow for linking to additional product and category pages that will be created in later phases.
* This includes setting up flexible sections or placeholders where future collections or product categories can be easily added without redesigning the page.
---
**Requirements:**
* Must use Elementor (no custom-coded themes)
* Must be fully responsive (mobile-first)
* Clean, modern, premium aesthetic
* Experience with WooCommerce layout design
* Strong understanding of spacing, typography, and layout hierarchy
---
**Important – Asset & Specification Requirement:**
Before starting the project, the freelancer must:
* Provide a clear list of all required assets
* Specify exact image sizes, formats, and dimensions
* Confirm any content structure requirements
* Identify any plugins or tools needed
This ensures all content can be prepared correctly before development begins.
---
**Pricing & Scope Agreement:**
* The amount quoted in your proposal must reflect the full cost of completing the scope outlined above.
* Please ensure your bid is accurate and final before accepting the project.
* Additional charges or renegotiation after the project has started will not be accepted unless the scope is formally changed and agreed in writing.
---
**Application Requirement (Important):**
To confirm that you have read and understood this brief, please start your proposal with the word:
**FABRIX**
Applications that do not include this will not be considered.
---
**What We Will Provide:**
* All images (based on provided specifications)
* All written content
* Brand direction and references
---
**Deliverables:**
* Fully redesigned homepage
* Mobile + desktop optimized layout
* Clean, editable Elementor structure
---
**To Apply:**
Please include:
* Examples of similar WordPress / Elementor work
* Experience with clothing or eCommerce sites (preferred)
* Estimated turnaround time
---
This is Phase 1 of a 5-phase project. We are looking to build a working relationship with a reliable freelancer for ongoing improvements.
WordPress Homepage Redesign (Phase 1 of 5 – Elementor + WooCommerce Clothing Brand)
**Project Overview:**
We are a South African streetwear brand looking to improve the structure and layout of our website. The site is built using WordPress, Elementor, and WooCommerce.
This project is **Phase 1 of a 5-phase website improvement plan**, starting with the homepage redesign. The goal is to create a clean, premium, and conversion-focused layout that reflects a modern clothing brand.
There will be **additional phases and ongoing work** for the right freelancer.
All text content, product images, and branding assets will be supplied.
---
**Scope of Work (Phase 1 – Homepage):**
Redesign the homepage using Elementor with the following structure:
1. **Hero Section (Top Banner)**
* Strong headline and subheading
* Call-to-action button (e.g. Shop Now)
* Clean, premium layout
* Fully responsive (mobile + desktop)
2. **USP / Value Strip**
* Highlight key selling points:
* Premium Cotton
* Made in Cape Town
* Free Shipping (threshold provided)
* Clean icon + text layout
3. **Featured Products / New Arrivals Section**
* WooCommerce product grid
* Clean spacing and alignment
4. **Shop by Category Section**
* Focus on Graphic T-Shirts (main category)
* Clickable category block or banner
5. **Brand / About Section**
* Short brand story section
* Visually engaging layout
6. **Newsletter Signup Section**
* Email capture form
* Styled to match brand
---
**Future-Proofing Requirement:**
* The homepage structure must allow for linking to additional product and category pages that will be created in later phases.
* This includes setting up flexible sections or placeholders where future collections or product categories can be easily added without redesigning the page.
---
**Requirements:**
* Must use Elementor (no custom-coded themes)
* Must be fully responsive (mobile-first)
* Clean, modern, premium aesthetic
* Experience with WooCommerce layout design
* Strong understanding of spacing, typography, and layout hierarchy
---
**Important – Asset & Specification Requirement:**
Before starting the project, the freelancer must:
* Provide a clear list of all required assets
* Specify exact image sizes, formats, and dimensions
* Confirm any content structure requirements
* Identify any plugins or tools needed
This ensures all content can be prepared correctly before development begins.
---
**Pricing & Scope Agreement:**
* The amount quoted in your proposal must reflect the full cost of completing the scope outlined above.
* Please ensure your bid is accurate and final before accepting the project.
* Additional charges or renegotiation after the project has started will not be accepted unless the scope is formally changed and agreed in writing.
---
**Application Requirement (Important):**
To confirm that you have read and understood this brief, please start your proposal with the word:
**FABRIX**
Applications that do not include this will not be considered.
---
**What We Will Provide:**
* All images (based on provided specifications)
* All written content
* Brand direction and references
---
**Deliverables:**
* Fully redesigned homepage
* Mobile + desktop optimized layout
* Clean, editable Elementor structure
---
**To Apply:**
Please include:
* Examples of similar WordPress / Elementor work
* Experience with clothing or eCommerce sites (preferred)
* Estimated turnaround time
---
This is Phase 1 of a 5-phase project. We are looking to build a working relationship with a reliable freelancer for ongoing improvements.