Personal Trainer Funnel-Based WordPress Website (Phase 1)

Hi,
I’m a Sydney-based personal trainer launching the first revenue-focused phase of my website.

This project is not a full website build.
It’s a lean, conversion-first setup so people can find me on Google and take action immediately.

I’m looking for a WordPress freelancer who understands funnels, clarity, and clean structure — not overdesigned websites.

Project Goal
When someone lands on my site, they should be able to:
*Understand what I do within 5 seconds
Either:
-Book a free in-person consultation, or
-Purchase my online program
*Do this easily on mobile
That’s it.

Scope: Pages to Build (Phase 1 ONLY)
1. Home Page (Routing Page)
Purpose:
A simple entry point that introduces my coaching and directs visitors to the correct next step.

Requirements:
*Clear headline (no fluff)
*Brief explanation of my coaching
*Two strong CTAs only:
-Free Kickstart Consult
-Strong Start Online Program
* Clean, modern layout
*Mobile-first design

This page does not need to sell everything — it routes traffic.

2. Free Kickstart Consult Page (Lead Funnel)
Purpose:
Convert local visitors into consultation bookings.
Key Rules:
*This is a FREE 2-part consultation
*Do NOT mention gym names
*Use location wording only:
-Sydney CBD
-Lidcombe
*Include reassurance:
-“Not a member? No problem.”
*Clear explanation of what the consult includes
*CTA → embedded Calendly booking

Calendly link and form already exist — this page focuses on layout, clarity, and conversion.

3. Strong Start – Online Program Page (Sales Page)
Purpose:
Sell a low-cost online program.
Key Rules:
*Online only
*No calendar
*CTA button links to Trainerize checkout
*Clear sections:
-What it is
-Who it’s for
-What’s included
-Outcome after 4 weeks
-Simple, confidence-building copy
-Mobile-optimised
Trainerize checkout link will be provided.

Site Cleanup (Required)
You are authorised to:
-Remove or unpublish any existing public pages
-Remove demo content, placeholder blogs, or auto-generated pages
-Leave only these 3 pages live

Drafts are fine. Public clutter is not.

Tech Stack
*WordPress (SiteGround hosting)
*Elementor (preferred builder or u can recommend)
*Calendly (embed only)
*Trainerize (external checkout link)

No WooCommerce setup required for this phase.

Brand & Style Direction
Colours:
Black & white base
Burnt orange for CTAs only

Style:
Modern
Minimal
Structured
Professional
No “bro gym” aesthetic
No influencer / lifestyle tone

Mobile experience matters more than desktop.

Out of Scope (Important)
Please do not include:
Full website build
Blog content
SEO blogging
Ads setup
Influencer, lifestyle, or personal brand pages

These are future phases, not part of this project.

Timeline & Delivery
Timeline: 3–5 days
Deliverables:
3 live pages
Clean navigation
One revision round

To Apply, Please Include
WP 3F
Examples of landing pages or funnels you’ve built
Confirmation you can:
Use Elementor
Embed Calendly
Link external checkout systems
Your estimated delivery time

Summary
This is a simple, focused build designed to generate leads and sales first — not a polished brochure website.
If this phase goes well, there may be future work for:
Additional pages
Funnel replication
SEO expansion
Ads landing pages