(FULL TIME) Lead Video Content Creator – (TikTok + IG Reels) -- 2

Lead Content Creator (TikTok & Reels)
Hiring Company: The Gold Standard Pet LLC
Brand: A premium wellness and lifestyle brand for dogs
Role: Short-Form Content Creator – TikTok & Instagram Reels (Multi-Account Strategy)
Company: The Gold Standard Pet LLC
Brand Focus: Viral Pet Content & Our future Supplement Promotion
Monthly Pay: Flat monthly rate (based on experience) + opportunity for long-term collaboration

About the Role:
We’re building a content-first brand strategy around our premium supplement line and pet wellness platform. We’re looking for a creative and strategic short-form content creator/editor to manage a multi-account strategy across TikTok and Instagram Reels.

This role goes beyond creating one branded channel — you’ll support a cluster of accounts, each with a unique tone and content style, with the goal of driving both organic virality and eventual traffic to our core product-focused page.

Your Mission:
Create and post 5–7 videos per week across multiple accounts, mixing repurposed viral content and original creations. Your work should help grow static viral pages and also support our primary brand presence and product promotion.

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What You’ll Do:

• Create and edit 1 video per day (or 5–7 per week) across one or more accounts
• Support both general viral-style content (entertainment/facts/emotion) and soft product integrations
• Blend raw content with editing effects — think transitions, voiceovers, music syncing, on-screen captions
• Propose and manage multiple static-style “viral growth” accounts (think pet niche compilations, breed pages, etc.) that support traffic to our main business page
• Reuse or repost existing top-performing content with smart editing, optimization, and curation
• Use AI tools where relevant but keep a natural, native content style (no AI feel)
• Suggest or test different page tones: emotional, educational, comedic, etc.

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Must-Have Skills & Experience:

• Deep familiarity with TikTok and Reels algorithm mechanics
• Strong understanding of video formats that hook early and drive engagement
• Experience creating viral videos using CapCut, InShot, or similar tools
• Experience with hashtag strategy, post timing, TikTok SEO, and viral triggers
• Ability to craft platform-native videos — no “commercial” feel
• Strong eye for pacing, timing, audio syncing, and visual storytelling
• Comfortable working with prompts, trending topics, or given creative direction

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Deliverables & Scope:

• Minimum 5–7 videos per week
• Must include either captions or on-screen text
• May include creator-led voiceovers, AI narration, or stock clips depending on the account
• Light branding on business page, no branding on static viral pages
• Video drafts delivered via shared Google Drive folder or similar platform
• Ability to manage content scheduling is a bonus

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Long-Term Opportunity:

We’re starting with a monthly project but open to ongoing collaboration. This role may evolve into a long-term content lead across social strategy, ad creatives, and growth campaigns.

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How to Apply:
Send us links to pages you’ve helped grow or sample content you’ve edited/created. If selected, you’ll be invited to create a quick sample post to assess tone and content fit.

Let’s build something that stands out from the noise — and makes every dog lover stop scrolling.

— The Gold Standard Pet