(FULL TIME) Lead Video Content Creator – (TikTok + IG Reels)

Hiring Company: The Gold Standard Pet LLC
Brand: A premium dog wellness and lifestyle brand
Focus: TikTok, Instagram Reels, and short-form video growth
Handle: @thegoldstandardpet

About the Role:
Gold Standard Pet is building a trusted, premium pet brand — and content is at the heart of our growth strategy. We’re looking for a highly creative, platform-native short-form content creator to lead our TikTok and Instagram Reels strategy with original, emotionally engaging, and attention-grabbing videos.

This role isn’t just about posting clips — it’s about shaping our brand presence in a way that speaks directly to passionate pet lovers, while staying polished and on-brand.

What You’ll Do:
Concept, edit, and deliver [X] original short-form videos per week

Ensure all content feels native to the platform while reflecting our brand tone

Use high-retention formats, such as but not limited to:

“Top 5” style rankings
Pet facts, health tips, and behavior insights
Relatable POVs, daily routines, or mini skits
Trend-aware edits with creative storytelling
Apply on-screen text, smooth transitions, sound syncing, and strong visual rhythm
Incorporate light branding elements (logo, brand colors, intro/outro cues) without compromising organic feel

Ensure content variety to attract a broad pet-loving audience

Content Vision:
Project 1 (Initial 3-month contract):

Focus: Reach, shares, and community growth
Style: Fun, educational, emotionally resonant, and brand-aligned
Goal: Build an engaged following of pet lovers who recognize and trust the brand

Project 2 (TBD):

Introduce light product education and brand storytelling
Begin testing soft transitions into value-focused content that leads toward conversions
May include early-stage ad creative and targeted short-form promos

Deliverables & Format:
Videos formatted for TikTok, Instagram (Feed + Reels), and X (Twitter Shorts)
Weekly delivery via Google Drive or another shared workspace

All videos must include:
On-screen text or captions (when needed)
Vertical format
High-quality, relevant audio
Light brand visuals (black and gold palette currently in use – see @thegoldstandardpet on TikTok)

TikTok SEO & Hashtag Strategy:
Use trending, relevant, and niche hashtags to boost reach and discoverability
Craft scroll-stopping captions optimized for organic engagement
Stay up-to-date with algorithm shifts, trends, and best practices for video performance

Who You Are:
Fluent in English
Strong video editor with experience creating high-performing short-form content
Naturally creative, with a feel for pacing, timing, and what keeps viewers hooked
Able to deliver polished, original content that doesn’t feel templated or AI-made
Strategic thinker who blends creativity with growth mindset

Compensation & Opportunity:
Flat monthly rate (competitive and based on skillset)
Performance-based bonuses may be offered
This project could grow into a long-term opportunity with annual salary potential
All content is considered “work for hire” and becomes the property of The Gold Standard LLC

How to Apply:
Interested? Reach out to us directly to learn more and discover the details of our trial project. We’ll walk you through expectations, timelines, and what we’re looking to see before moving forward.

Let’s build something memorable — and make content dog lovers keep coming back for.

— The Gold Standard Pet