google analytics

Job ID: 37635689

Budget: $250 – $750 USD

Project Description:
- I am a web designer who has a website built out already for my client. My client operates an online hair/wig storefront with consistent monthly sales.
- She has multiple sales channels on the site including a traditional storefront, online service booking, as well as paid course content.
- She primarily uses Stripe as her payment gateway but also accepts payments through Affirm, Sezzle, etc.
- Over time we, have tested multiple reporting/analytics solutions including WooCommerce reports, Exact Metrics, Monster Insights, etc., however, my client has indicated that none so far has been able to provide accurate reporting capturing all her sales revenue, shipping, and taxes for accounting purposes.
- We are looking for a freelancer who is able to audit our site, Google Analytics tracking code, etc. to ensure that the data is accurate and able to be compiled in a clean and easy-to-use report.

- The ideal candidate should have experience in setting up and utilizing Google Analytics to monitor and optimize conversion rates.
- The primary goal of using Google Analytics is to increase conversion rates, improve overall website performance, and provide detailed transaction data for accounting.
- The candidate should be familiar with tracking user behavior and demographics to identify areas for improvement.
- Strong analytical and data interpretation skills are required to make data-driven decisions and implement effective strategies.
- The candidate should have a proven track record of successfully increasing conversion rates for websites.
- Experience with A/B testing and optimization techniques is a plus.
- The project requires the candidate to have a thorough understanding of Google Analytics and its various features and capabilities.