eCommerce & Digital Marketing Manager for DTC Growth
Budget: $60 – $140 USD
Project Description
We are looking for an experienced eCommerce & Digital Marketing Manager to support ongoing direct-to-consumer growth for a performance automotive parts and accessories business.
This is a remote, freelance hourly project for an independent contractor. The expected workload is approximately 20–40 hours per week, depending on campaign volume, business priorities, and the scope agreed through Freelancer.
All communication, project coordination, file sharing, time tracking, invoicing, and payment will remain on Freelancer.com.
Project Overview
The selected freelancer will help improve the performance of our direct-to-consumer eCommerce business across digital marketing, site experience, analytics, and conversion optimization.
We are looking for someone who can combine strategy with hands-on execution. You should be comfortable reviewing performance data, identifying growth opportunities, improving paid media efficiency, optimizing the customer journey, and turning insights into practical actions that support revenue growth.
Main Responsibilities
1. eCommerce Strategy & Site Performance
You will help manage and improve overall eCommerce performance across key commercial metrics, including traffic quality, conversion rate, average order value, revenue, and repeat customer behavior.
This may include reviewing site merchandising, product positioning, promotional priorities, seasonal campaigns, landing page performance, and customer journey friction points.
2. Digital Marketing & Paid Media
You will support strategy and optimization across acquisition channels such as paid search, paid social, and display advertising.
Responsibilities may include campaign performance review, budget recommendations, targeting improvements, creative direction, channel prioritization, and identifying where campaigns should be scaled, refined, paused, or restructured.
All marketing activity must follow applicable laws, advertising platform policies, and ethical marketing standards. We are not looking for spam, deceptive tactics, unauthorized account activity, or any prohibited marketing practices.
3. Analytics, Reporting & Insights
You will analyze performance using tools such as GA4, Looker Studio, and relevant reporting dashboards.
The goal is not only to report numbers, but to identify what should be improved next. You should be able to translate data into clear recommendations related to traffic, revenue, conversion, customer behavior, paid media efficiency, and testing opportunities.
4. Conversion Rate Optimization
You will help improve conversion performance across landing pages, product pages, site flows, messaging, and broader customer experience.
This may include developing CRO hypotheses, planning A/B tests, reviewing test results, and recommending changes based on behavioral data and commercial impact.
5. Cross-Functional Coordination
You may coordinate with internal marketing, product, merchandising, CRM, and external contributors where needed.
You should be able to communicate clearly, document recommendations, and keep growth work organized across campaigns, analytics, and site optimization.
Expected Working Rhythm
The project will follow a performance-focused cadence.
Daily or near-daily work may include checking campaign and site performance, reviewing key traffic/conversion/revenue trends, and identifying immediate issues or opportunities.
Weekly work may include campaign optimization, analytics review, dashboard updates, testing recommendations, and coordination around execution priorities.
Monthly work may include strategic reporting, budget recommendations, CRO roadmap updates, and identifying new opportunities to improve revenue, efficiency, and customer experience.
Expected Deliverables
The selected freelancer may be responsible for:
eCommerce performance recommendations
Campaign optimization plans
Weekly performance summaries
Monthly strategic reports
Reporting dashboard updates
CRO testing roadmap
Landing page and customer journey recommendations
Paid media and conversion improvement recommendations
Success Metrics
Success will be evaluated based on agreed project goals, which may include:
Revenue growth
Conversion rate improvement
Average order value improvement
Return on ad spend
Paid media efficiency
Customer retention or repeat purchase improvement
Quality and clarity of reporting and recommendations
Experience We Are Looking For
Please apply if you have:
2+ years of experience in eCommerce, digital marketing, or performance marketing
Experience supporting or managing direct-to-consumer eCommerce growth
Hands-on experience with GA4 and reporting dashboards
Experience with paid search, paid social, or display campaign optimization
Practical understanding of CRO and customer journey optimization
Strong analytical skills and the ability to turn data into action
Clear communication and organized project management habits
Nice to Have
The following experience is helpful but not required:
Hotjar, Microsoft Clarity, or similar behavioral analytics tools
Looker Studio dashboard building
eCommerce merchandising strategy
Agency or contractor coordination
Automotive, performance parts, aftermarket, retail, or multi-brand eCommerce experience
Access & Confidentiality
Access to analytics, advertising accounts, internal dashboards, or business materials will only be provided to the selected freelancer after the project is awarded through Freelancer and after any required permissions or confidentiality steps are completed on-platform.
Please do not request or share private contact details outside Freelancer. All project communication should remain within Freelancer messages and project tools.
Compensation
This is an hourly Freelancer project.
The expected range is USD $60–$140/hour, depending on experience, seniority, and agreed responsibilities.
Performance-based bonuses may be considered for clearly defined outcomes, but any additional payment must be agreed and processed through Freelancer.
How to Apply
Please submit your proposal through Freelancer and include:
A brief introduction
Relevant DTC eCommerce or performance marketing experience
Examples of eCommerce growth, conversion improvement, or paid media performance you have supported
Your experience with GA4, Looker Studio, CRO, and behavioral analytics tools
Your preferred hourly rate
Your weekly availability
Any relevant automotive, retail, merchandising, or multi-brand eCommerce experience
We are looking for a long-term freelance collaborator who can help improve the full digital growth engine across acquisition, conversion, analytics, and customer value.
We are looking for an experienced eCommerce & Digital Marketing Manager to support ongoing direct-to-consumer growth for a performance automotive parts and accessories business.
This is a remote, freelance hourly project for an independent contractor. The expected workload is approximately 20–40 hours per week, depending on campaign volume, business priorities, and the scope agreed through Freelancer.
All communication, project coordination, file sharing, time tracking, invoicing, and payment will remain on Freelancer.com.
Project Overview
The selected freelancer will help improve the performance of our direct-to-consumer eCommerce business across digital marketing, site experience, analytics, and conversion optimization.
We are looking for someone who can combine strategy with hands-on execution. You should be comfortable reviewing performance data, identifying growth opportunities, improving paid media efficiency, optimizing the customer journey, and turning insights into practical actions that support revenue growth.
Main Responsibilities
1. eCommerce Strategy & Site Performance
You will help manage and improve overall eCommerce performance across key commercial metrics, including traffic quality, conversion rate, average order value, revenue, and repeat customer behavior.
This may include reviewing site merchandising, product positioning, promotional priorities, seasonal campaigns, landing page performance, and customer journey friction points.
2. Digital Marketing & Paid Media
You will support strategy and optimization across acquisition channels such as paid search, paid social, and display advertising.
Responsibilities may include campaign performance review, budget recommendations, targeting improvements, creative direction, channel prioritization, and identifying where campaigns should be scaled, refined, paused, or restructured.
All marketing activity must follow applicable laws, advertising platform policies, and ethical marketing standards. We are not looking for spam, deceptive tactics, unauthorized account activity, or any prohibited marketing practices.
3. Analytics, Reporting & Insights
You will analyze performance using tools such as GA4, Looker Studio, and relevant reporting dashboards.
The goal is not only to report numbers, but to identify what should be improved next. You should be able to translate data into clear recommendations related to traffic, revenue, conversion, customer behavior, paid media efficiency, and testing opportunities.
4. Conversion Rate Optimization
You will help improve conversion performance across landing pages, product pages, site flows, messaging, and broader customer experience.
This may include developing CRO hypotheses, planning A/B tests, reviewing test results, and recommending changes based on behavioral data and commercial impact.
5. Cross-Functional Coordination
You may coordinate with internal marketing, product, merchandising, CRM, and external contributors where needed.
You should be able to communicate clearly, document recommendations, and keep growth work organized across campaigns, analytics, and site optimization.
Expected Working Rhythm
The project will follow a performance-focused cadence.
Daily or near-daily work may include checking campaign and site performance, reviewing key traffic/conversion/revenue trends, and identifying immediate issues or opportunities.
Weekly work may include campaign optimization, analytics review, dashboard updates, testing recommendations, and coordination around execution priorities.
Monthly work may include strategic reporting, budget recommendations, CRO roadmap updates, and identifying new opportunities to improve revenue, efficiency, and customer experience.
Expected Deliverables
The selected freelancer may be responsible for:
eCommerce performance recommendations
Campaign optimization plans
Weekly performance summaries
Monthly strategic reports
Reporting dashboard updates
CRO testing roadmap
Landing page and customer journey recommendations
Paid media and conversion improvement recommendations
Success Metrics
Success will be evaluated based on agreed project goals, which may include:
Revenue growth
Conversion rate improvement
Average order value improvement
Return on ad spend
Paid media efficiency
Customer retention or repeat purchase improvement
Quality and clarity of reporting and recommendations
Experience We Are Looking For
Please apply if you have:
2+ years of experience in eCommerce, digital marketing, or performance marketing
Experience supporting or managing direct-to-consumer eCommerce growth
Hands-on experience with GA4 and reporting dashboards
Experience with paid search, paid social, or display campaign optimization
Practical understanding of CRO and customer journey optimization
Strong analytical skills and the ability to turn data into action
Clear communication and organized project management habits
Nice to Have
The following experience is helpful but not required:
Hotjar, Microsoft Clarity, or similar behavioral analytics tools
Looker Studio dashboard building
eCommerce merchandising strategy
Agency or contractor coordination
Automotive, performance parts, aftermarket, retail, or multi-brand eCommerce experience
Access & Confidentiality
Access to analytics, advertising accounts, internal dashboards, or business materials will only be provided to the selected freelancer after the project is awarded through Freelancer and after any required permissions or confidentiality steps are completed on-platform.
Please do not request or share private contact details outside Freelancer. All project communication should remain within Freelancer messages and project tools.
Compensation
This is an hourly Freelancer project.
The expected range is USD $60–$140/hour, depending on experience, seniority, and agreed responsibilities.
Performance-based bonuses may be considered for clearly defined outcomes, but any additional payment must be agreed and processed through Freelancer.
How to Apply
Please submit your proposal through Freelancer and include:
A brief introduction
Relevant DTC eCommerce or performance marketing experience
Examples of eCommerce growth, conversion improvement, or paid media performance you have supported
Your experience with GA4, Looker Studio, CRO, and behavioral analytics tools
Your preferred hourly rate
Your weekly availability
Any relevant automotive, retail, merchandising, or multi-brand eCommerce experience
We are looking for a long-term freelance collaborator who can help improve the full digital growth engine across acquisition, conversion, analytics, and customer value.