Modern Shopify Site for Digital Products

TEX — Website Requirement Document

Brand: TEX – “If you love them, T E X them.”

Platform: Shopify

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1. BRAND FOUNDATION

1.1 Brand Identity
• Brand Name: TEX
• Brand Logo: Minimalist text logo — “T E X” (with spaces, all caps, black)
• Brand Colours:
• Primary: #000000 (Black)
• Secondary: #FFFFFF (White)
• Accent Colours: Pastel tones (used in banners depending on product colour — pastel pink, pastel blue, pastel cream)

1.2 Brand Aesthetic
• Clean, premium, modern.
• Emotional + cozy vibe.
• Surreal floating product visuals (Midjourney style).
• Heavy emphasis on comfort, warmth, and emotional connection.
• No harsh visuals — soft pastels + smooth gradients.

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2. MAIN WEBSITE STRUCTURE

2.1 Homepage (Hero Page)

Hero Banner (Slide 1)
• Video or high-quality animated image.
• Floating Spike Hoodie in pastel background.
• Minimalist black “T E X” text on the sides.
• Subline: “If you love them, T E X them.”
• Main CTA: Shop Now
• Secondary CTA: Get Featured

Hero Banner (Slide 2)
• Two Spike Hoodies floating together:
• Pink variant
• Blue variant
• Soft pastel gradient background.
• CTA: Explore Spike Hoodies

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2.2 Category Grid

Show the product categories in clean card format.

Categories:
1. Overwear
• Spike Hoodie
• Panda Shrug Hoodie
2. WarmCore Essentials
• Teddy Heat Belt
• Snack Pouch Bag
3. Fur Bags
• Laptop Fur Bags (Pink / White / Brown variants)
4. Pet Zone
• Pet Beds
• Pet Outfits
5. Bundles
• Teddy Hat, Gloves & Slip-ons
• Panda Theme Variant
• Teddy Theme Variant

Each category will have:
• One floating surreal image (generated).
• Black title text.
• CTA: View Products.

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3. PRODUCT PAGES

Product Page Requirements

Each product page must include:

3.1 Product Images
• Floating surreal images (Midjourney).
• At least 4–5 angles.
• Colour variants clearly visible.

3.2 Product Description

Short, emotional, minimal.

Example for Spike Hoodie:
“A cozy, playful, pastel-toned hoodie designed to comfort your heart and warm your day.”

3.3 Sizes
• S, M, L, XL (for now)
• Simple size chart popup

3.4 Add to Cart
• Clean, bold button
• Express checkout enabled

3.5 Reviews Section (Family Talk)
• Review slider in Instagram-song-card style.
• Show 5 reviews at a time; next/previous button for more.
• Soft pastel rounded card layout.

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4. SPECIAL PAGES

4.1 TEX Design Lab (Tinder-Style)

Purpose:

Users upload clothing design ideas → community votes → TEX shortlists → purchase IP.

Requirements:
• Card swiping design (left = reject, right = like)
• Display design image, creator name (if provided), vote counter
• “Submit Your Design” button with upload form

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4.2 Get Featured

Purpose:

Showcase users wearing TEX products.

Features:
• Upload button for customers
• Gallery grid with aesthetic photos
• Clear instructions:
“Upload your TEX pic + tag us on Instagram for a chance to be featured.”

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4.3 About TEX (Brand Story)

Designer must follow this structure:

Section 1 — The Problem
• Loneliness
• People breaking silently
• Emotional disconnection

Section 2 — The Idea
• TEX is built to give emotional comfort
• Even a text can save someone
• We exist to bring warmth

Section 3 — The Vision
• Products made for comfort
• Hotline coming soon
• A brand built around humans

Tone must be emotional, raw, minimal.

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4.4 TEX Hotline (Coming Soon Page)

Page design:
• Black background
• White T E X logo centered
• “Hotline Coming Soon” below
• Subtext: “Pick up the phone. Vent with us.”

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4.5 Contact Page
• Email
• Phone
• Support hours
• Office address
• Simple, clean form

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5. HEADER & FOOTER

Header
• Logo left
• Menu center:
• Home
• Shop
• Design Lab
• Get Featured
• Contact
• Account icon
• Cart icon

Footer
• Quick links
• Instagram link
• Policies
• Address
• Newsletter sign-up

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6. SHOPPING & PAYMENT FLOW

Checkout Requirements
• Easy, minimal flow
• UPI + Card + Wallet + COD
• Option: “Burn Billing Details After Purchase” (future feature placeholder)

Cart Page
• Clean product thumbnails
• Quantity selector
• Note to seller option
• Add-on suggestions (bundles)

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7. PERFORMANCE REQUIREMENTS
• Fully mobile responsive (critical)
• Fast loading (optimized media)
• Smooth animations
• No clutter
• Premium UI feel

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8. DELIVERABLES EXPECTED FROM DESIGNER

8.1 Complete Shopify Theme Setup

8.2 All pages designed

8.3 Custom banners + category images

8.4 Page animations

8.5 Menu + navigation + mobile menus

8.6 Two rounds of revisions

8.7 Basic app installs (reviews, wishlist, etc.)