Ecommerce Marketing Executive

• Creating and owning features for our e-commerce experience that supports all stages of the development, customer journey and delivers on the needs of internal stakeholders to achieve business goals and exceed customer expectations
• Leading & managing photo shoots, virtual and face to face exhibitions creating new products lines for the website
• Defining and developing marketing campaign project plans, digital strategies including campaign goals, messaging, calls to action, marketing distribution channels, and campaign schedule
• Measuring and analysing existing features and campaigns for opportunities to innovate and maximize conversion, improving customer acquisition and sales
• Collaborating with Program Managers, Operations teams to create and realize projects in support of our client’s experiences
• Using insights, competitors, and the market as the voice of the customer in business and Marketing decisions
• Analysing market trends, web traffic data, and customer feedback to continuously deliver a world-class web experience for our clients
• Collaborating with business units to discuss current projects, Marketing campaigns, and ways to grow business together
• Handling a team of graphic designers, content developers, and interns to assist the project
• Managing external website development agencies, vendors, and photographers
• Working at both the strategic and tactical level