Design and development of a Custom wordpress e-commerce site for a premium european supplements brand
Budget: €1,500 – €3,000 EUR
- We are launching a premium supplements brand aimed at delivering an unparalleled online shopping experience, showcasing a curated selection of 4 premium products.
- The visual aspect of the site is very important for this project.
- We are looking for an expert Wordpress Woocommerce developer with a strong design, UX background, and profound SEO and digital marketing expertise.
- The goal is to create a custom, visually captivating site optimized for high performance and search engine visibility, catering to both B2C and B2B markets within European Union.
- The project should include UX design and the complete development of the e-commerce site in Wordpress.
- The site must fully support readiness for SEO. The freelancer awarded with this project will have to communicate with the external SEO team at certain checkpoints (no need it to be continuously) to discuss and implement their design and technical recommendations in order to optimize the ecommerce site for SEO.
Key Features and Requirements:
==========================
* Premium Custom Design and UX: Aesthetically superior, custom design emphasizing user experience, aligning with the luxury nature of our products.
* Special attention required on product pages to enhance visual appeal and engagement, with the four flagship products highly curated.
* Even if we will only feature 4 products at start, the site should be ready to easily add new products without the need of any additional project.
* Support to B2C and B2B Sales: Support for diverse customer bases, with functionalities tailored to both web-clients and business clients.
- We expect customers that will be both end-customers (i.e. B2C) and B2B users.
- So there will be two categories: end-users (default) and business-users
- within the business users categories there must be several sub-categories (i.e. Gyms, Pharmacies, SPAs, etc).
- Upon registration in the site all new users should be classified as B2C.
- From the management console should be possible to easily re-classify a specific user as B2B user of a given sub-category.
- When a B2B user logs-in, it will see a sub-set of the product catalog and business sub-class (B2B-Gym, B2B-Pharmacies, B2B-SPAs, etc) specific prices from the ones shown for B2C customers. Still, both B2B and B2C users will access the same product catalog, only, B2B users might see only a subset of it (configurable from management console).
- It must be possible setting a minimum purchase quantity for B2B users.
- For B2B users (only) it must be possible setting prices by ranges of units purchased (i.e. X USD from 3 units to 10 units; Y USD from 11 units to 30; etc).
- All sales will be done through the site, both B2B and B2C.
* Subscription Model: B2C customers (only, not B2B's) might opt-in for a subscription to a product or group of products. In such case the customer should be able to select the frequency of delivery, and will be offered special conditions (i.e. a fixed discount or a free unit of a different product if the subscription is maintained for X number of months).
* Seamless Integration with logistics platform SEUR (Spanish logistics operator).
* Email Marketing Integration through tools such as Mailchimp.
* Flexible Login Options: Provision for both traditional and social media login mechanisms.
* Appealing user Login and Registration page and process, able to capture the usual (email, address, telephone, etc), and extra fields (i.e. preferences, etc) aimed to do a macro segmentation of users.
* Multilingual Support: Site content to be available in Spanish and English, and ready to support other languages without the need of a new project. We will provide the texts in both languages. Languages should be selected by default based on the location of the users and given the option to switch it from the menu.
* User location detection: We will offer our products in restricted markets and users coming from markets outside European Union should be sent to a different page where we will ask them to provide their contact information for when our products are ready to be delivered to their region.
* Customer Support Features: Integration of customer support through WhatsApp. To discuss integration with AI-based customer support platforms.
* FAQ section.
* Support to payment methods (Visa, MasterCard, PayPal and Spanish local payment platforms such as RedSys).
* SEO and Digital Marketing Focus: The site must be built with SEO best practices at the forefront, ensuring high search engine rankings. One key requirement is close collaboration with our digital marketing department on keyword planning, content strategy, and on-site SEO optimization.
* Speed Optimization: The site should be optimized for speed, ensuring fast loading times across all pages to enhance user experience and SEO rankings.
* Regulatory Compliance and Rich Static Content: Inclusion of necessary legal, about us, contact information pages, and more, adhering to Spanish and EU regulations.
Site Structure (tentative, to confirm once UX is validated):
- The Landing Page will provide an overview of the company in a very visual and attractive way. To return to the “home” page from any other page on the site, click on the logo.
- A band at the top of the page that permanently includes access to “My Account” or “Register” (on the right side) as well as temporary messages such as offers, etc. This band will be above the menu band and can be easily edited from the site management page.
- Immediately below, a menu strip in which each item displays the corresponding submenus by simply passing the mouse cursor over it (without having to click on it). Submenus may contain text, images or a combination of both, and may be organized in columns, include visual elements, etc. As a guide, the pages/items of the main menu will be:
- Company logo (which is also the link to return to the main page)
- Products
- Science
- Guides and Advice
- Store
- Shopping Cart
- Language (Spanish and English)
- There will also be a very visually careful section so that the visitor can either register or access their account.
- The “My Account” section leads to a page with a menu with the following options / subpages:
- See list of orders.
- View subscriptions.
- Preferences
- Benefits of subscriptions (descriptive page of the benefits of subscribing).
- Change Password
- etc (to be discussed)
- At the bottom of the site we’ll include typical sections such as: about us, FAQ, Afflilates program, Social Networks, Policies, contact and legal information, customer support, etc.
- The rest of the structure we’ll discuss when we confirm UX design.
Deliverables:
- A custom-designed, fully functional e-commerce store that is SEO optimized, speed-focused, and visually aligned with our premium branding.
- Integration with specified third-party services, ensuring a seamless backend operation.
- SEO optimization collaboratelly with the assigned external digital marketing team.
- Training documentation or sessions for the woocommerce management console (to be discussed).
Ideal Candidate:
- Proven experience in developing custom WP e-commerce sites, with a strong portfolio showcasing luxury, cosmetics or supplements brands.
- Deep understanding of UX/UI design principles, with a track record of creating engaging, high-converting e-commerce experiences.
- Extensive knowledge and practical experience in SEO, including site structure, keyword optimization, meta-data, and more.
- Expertise in website speed optimization techniques, understanding their impact on both user experience and SEO.
- Experience with digital marketing integrations and a collaborative spirit to work alongside our marketing team to implement best practices.
- Excellent communication skills, with a commitment to transparency and collaborative project management.
Proposal Requirements:
If you are interested in this project please provide the following in your proposal:
- WooCommerce References. Please, make sure all the references you provide are fully built in WooCommerce platform and you have fully developed the site. If you developed only parts of the site, please, state which portion you directly developed. Please do not include references built in other platforms.
- Make sure to include the references listed in your bids. Bids not containing references or not acknowledging the specific requirements described here will be discarded.
- Cost
- In case you propose to use a paid app, please explain which one and approximate one-time or monthly cost.
- Availability to start
- Project duration
- Proposed phasing of the project (i.e. requirements, UI/UX, development, test, etc with details on each phase).
- Communication approach: how will you engage and communicate with my company to get the project successfully delivered.
- Which inputs from my company do you require to complete the site?
- Why you?
- Any other aspect you consider relevant highlighting at this stage.
Skills Required
- eCommerce
- Woocommerce development
- SEO
- User Interface / User Experience
- Performance Tuning
- The visual aspect of the site is very important for this project.
- We are looking for an expert Wordpress Woocommerce developer with a strong design, UX background, and profound SEO and digital marketing expertise.
- The goal is to create a custom, visually captivating site optimized for high performance and search engine visibility, catering to both B2C and B2B markets within European Union.
- The project should include UX design and the complete development of the e-commerce site in Wordpress.
- The site must fully support readiness for SEO. The freelancer awarded with this project will have to communicate with the external SEO team at certain checkpoints (no need it to be continuously) to discuss and implement their design and technical recommendations in order to optimize the ecommerce site for SEO.
Key Features and Requirements:
==========================
* Premium Custom Design and UX: Aesthetically superior, custom design emphasizing user experience, aligning with the luxury nature of our products.
* Special attention required on product pages to enhance visual appeal and engagement, with the four flagship products highly curated.
* Even if we will only feature 4 products at start, the site should be ready to easily add new products without the need of any additional project.
* Support to B2C and B2B Sales: Support for diverse customer bases, with functionalities tailored to both web-clients and business clients.
- We expect customers that will be both end-customers (i.e. B2C) and B2B users.
- So there will be two categories: end-users (default) and business-users
- within the business users categories there must be several sub-categories (i.e. Gyms, Pharmacies, SPAs, etc).
- Upon registration in the site all new users should be classified as B2C.
- From the management console should be possible to easily re-classify a specific user as B2B user of a given sub-category.
- When a B2B user logs-in, it will see a sub-set of the product catalog and business sub-class (B2B-Gym, B2B-Pharmacies, B2B-SPAs, etc) specific prices from the ones shown for B2C customers. Still, both B2B and B2C users will access the same product catalog, only, B2B users might see only a subset of it (configurable from management console).
- It must be possible setting a minimum purchase quantity for B2B users.
- For B2B users (only) it must be possible setting prices by ranges of units purchased (i.e. X USD from 3 units to 10 units; Y USD from 11 units to 30; etc).
- All sales will be done through the site, both B2B and B2C.
* Subscription Model: B2C customers (only, not B2B's) might opt-in for a subscription to a product or group of products. In such case the customer should be able to select the frequency of delivery, and will be offered special conditions (i.e. a fixed discount or a free unit of a different product if the subscription is maintained for X number of months).
* Seamless Integration with logistics platform SEUR (Spanish logistics operator).
* Email Marketing Integration through tools such as Mailchimp.
* Flexible Login Options: Provision for both traditional and social media login mechanisms.
* Appealing user Login and Registration page and process, able to capture the usual (email, address, telephone, etc), and extra fields (i.e. preferences, etc) aimed to do a macro segmentation of users.
* Multilingual Support: Site content to be available in Spanish and English, and ready to support other languages without the need of a new project. We will provide the texts in both languages. Languages should be selected by default based on the location of the users and given the option to switch it from the menu.
* User location detection: We will offer our products in restricted markets and users coming from markets outside European Union should be sent to a different page where we will ask them to provide their contact information for when our products are ready to be delivered to their region.
* Customer Support Features: Integration of customer support through WhatsApp. To discuss integration with AI-based customer support platforms.
* FAQ section.
* Support to payment methods (Visa, MasterCard, PayPal and Spanish local payment platforms such as RedSys).
* SEO and Digital Marketing Focus: The site must be built with SEO best practices at the forefront, ensuring high search engine rankings. One key requirement is close collaboration with our digital marketing department on keyword planning, content strategy, and on-site SEO optimization.
* Speed Optimization: The site should be optimized for speed, ensuring fast loading times across all pages to enhance user experience and SEO rankings.
* Regulatory Compliance and Rich Static Content: Inclusion of necessary legal, about us, contact information pages, and more, adhering to Spanish and EU regulations.
Site Structure (tentative, to confirm once UX is validated):
- The Landing Page will provide an overview of the company in a very visual and attractive way. To return to the “home” page from any other page on the site, click on the logo.
- A band at the top of the page that permanently includes access to “My Account” or “Register” (on the right side) as well as temporary messages such as offers, etc. This band will be above the menu band and can be easily edited from the site management page.
- Immediately below, a menu strip in which each item displays the corresponding submenus by simply passing the mouse cursor over it (without having to click on it). Submenus may contain text, images or a combination of both, and may be organized in columns, include visual elements, etc. As a guide, the pages/items of the main menu will be:
- Company logo (which is also the link to return to the main page)
- Products
- Science
- Guides and Advice
- Store
- Shopping Cart
- Language (Spanish and English)
- There will also be a very visually careful section so that the visitor can either register or access their account.
- The “My Account” section leads to a page with a menu with the following options / subpages:
- See list of orders.
- View subscriptions.
- Preferences
- Benefits of subscriptions (descriptive page of the benefits of subscribing).
- Change Password
- etc (to be discussed)
- At the bottom of the site we’ll include typical sections such as: about us, FAQ, Afflilates program, Social Networks, Policies, contact and legal information, customer support, etc.
- The rest of the structure we’ll discuss when we confirm UX design.
Deliverables:
- A custom-designed, fully functional e-commerce store that is SEO optimized, speed-focused, and visually aligned with our premium branding.
- Integration with specified third-party services, ensuring a seamless backend operation.
- SEO optimization collaboratelly with the assigned external digital marketing team.
- Training documentation or sessions for the woocommerce management console (to be discussed).
Ideal Candidate:
- Proven experience in developing custom WP e-commerce sites, with a strong portfolio showcasing luxury, cosmetics or supplements brands.
- Deep understanding of UX/UI design principles, with a track record of creating engaging, high-converting e-commerce experiences.
- Extensive knowledge and practical experience in SEO, including site structure, keyword optimization, meta-data, and more.
- Expertise in website speed optimization techniques, understanding their impact on both user experience and SEO.
- Experience with digital marketing integrations and a collaborative spirit to work alongside our marketing team to implement best practices.
- Excellent communication skills, with a commitment to transparency and collaborative project management.
Proposal Requirements:
If you are interested in this project please provide the following in your proposal:
- WooCommerce References. Please, make sure all the references you provide are fully built in WooCommerce platform and you have fully developed the site. If you developed only parts of the site, please, state which portion you directly developed. Please do not include references built in other platforms.
- Make sure to include the references listed in your bids. Bids not containing references or not acknowledging the specific requirements described here will be discarded.
- Cost
- In case you propose to use a paid app, please explain which one and approximate one-time or monthly cost.
- Availability to start
- Project duration
- Proposed phasing of the project (i.e. requirements, UI/UX, development, test, etc with details on each phase).
- Communication approach: how will you engage and communicate with my company to get the project successfully delivered.
- Which inputs from my company do you require to complete the site?
- Why you?
- Any other aspect you consider relevant highlighting at this stage.
Skills Required
- eCommerce
- Woocommerce development
- SEO
- User Interface / User Experience
- Performance Tuning