Amazon product launch plan
Budget: £20 – £250 GBP
We are launching a new Water Filter Jug on Amazon.co.uk in 3 months. You are responsible for ensuring a successful launch, and making sure you achieve the sales budget.
Explain what is required, and your process to ensure a successful and timely launch.
Where relevant show examples of how you have done this in the past:
a.What would you do pre-launch?
b. What would you do at launch?
c. What would you do to drive sales once launched?
d. What metrics will you use to measurethe effectiveness of the product after launch?
2. You are in the market to purchase a new hotwater dispenser with a budget of £200. You have chosen to purchase from Amazon, and you have no preference on brand. Prepare a shortlist of vour 3 potential purchases.
a. Explain how vou aot to this shortlist?
b. What factors made vou consider each
c. Why did you decide on vour final choice?
Explain what is required, and your process to ensure a successful and timely launch.
Where relevant show examples of how you have done this in the past:
a.What would you do pre-launch?
b. What would you do at launch?
c. What would you do to drive sales once launched?
d. What metrics will you use to measurethe effectiveness of the product after launch?
2. You are in the market to purchase a new hotwater dispenser with a budget of £200. You have chosen to purchase from Amazon, and you have no preference on brand. Prepare a shortlist of vour 3 potential purchases.
a. Explain how vou aot to this shortlist?
b. What factors made vou consider each
c. Why did you decide on vour final choice?