eBay UK Automotive Promoted Listings

I need a specialist to set up and fine-tune Promoted Listings on eBay UK for my automotive range. My sole objective is to drive significantly more traffic to each listing, so every decision—bid level, keyword choice, campaign structure—should serve that purpose.

All items are automotive parts and accessories, so familiarity with the category’s search behaviour, seasonality, and compliance rules is important. Price and discounts are our headline attraction, therefore ad copy and creative assets must make those savings impossible to miss while still adhering to eBay’s style guidelines.

You’ll be expected to:
• Audit the current listing catalogue, identifying high-potential SKUs for promotion.
• Build and launch data-driven Promoted Listings Standard or Advanced campaigns that prioritise traffic volume over pure ROAS.
• Optimise bids, negative keywords, and placements over the first four weeks, providing clear reports on impressions, click-through rates, and cost per visit.

Acceptance criteria: a documented setup checklist, live campaigns in my seller hub, and a weekly progress summary exported directly from eBay’s reporting suite. Experience with Terapeak, Seller Hub analytics, or third-party eBay PPC tools is a plus.