Conversion Tracking Optimization

Job ID: 37849325

Budget: $30 – $250 AUD

As the client running a project that heavily relies on data accuracy, I'm experiencing issues with our conversion tracking system. The frontend data that's coming through from Drupal Datalayer, Google Tag Manager, is not aligning with our backend website data. We utilize Facebook Pixel, Google Ads, and Bing Ads for tracking conversions.

Here are the issues that we face:
1. Missing conversions
2. Inaccurate conversion values
3. Discrepancies in conversion attribution

Our perfect candidate would be someone who:
- Has extensive experience with these platforms and tools: Facebook Pixel, Google Ads, Bing Ads, Drupal Datalayer, stape.io and Google Tag Manager
- Can swiftly identify the problem and come up with an effective solution
- Has done similar works in the past in terms of troubleshooting and optimizing conversion tracking systems

Your job will be to audit and fix the conversion tracking issue we currently encounter. Your ultimate goal is to align the frontend data with our backend website data. We need an expert to ensure that all conversions are tracked accurately.
Related categories: PHP JavaScript Drupal Google Analytics