Lead-Gen Direct Mail Design & Copy
Budget: $250 – $750 USD
I’m gearing up a series of highly targeted B2B direct-mail drops and need both the creative and the words that will turn postcards into warm, trackable leads. Each batch hits 250–300 hand-picked prospects, and the single metric that matters to me is how many of them visit the landing page listed on the piece.
Here’s what the job looks like in practice:
• You’ll craft a mailer inside Lettrlabs (so please be comfortable with that platform) that spotlights a limited-time promotion or discount while quickly surfacing the core pain point we solve.
• Design and copy must work together: clean layout, clear hierarchy, a bold CTA that drives recipients online.
• After every send I’ll share performance data; we’ll iterate on both wording and visuals before the next batch goes out. Think A/B tweaks, offer positioning, maybe imagery swaps—whatever moves the needle on lead generation.
Deliverables for each batch
1. Print-ready artwork meeting Lettrlabs specs
2. Final copy deck with any variable fields called out
3. One round of post-send revisions based on real-world response
If you’re sharp at direct-response thinking, enjoy testing ideas, and can make great work Lettrlabs , let’s start on the first 300 names and keep refining from there.
Here’s what the job looks like in practice:
• You’ll craft a mailer inside Lettrlabs (so please be comfortable with that platform) that spotlights a limited-time promotion or discount while quickly surfacing the core pain point we solve.
• Design and copy must work together: clean layout, clear hierarchy, a bold CTA that drives recipients online.
• After every send I’ll share performance data; we’ll iterate on both wording and visuals before the next batch goes out. Think A/B tweaks, offer positioning, maybe imagery swaps—whatever moves the needle on lead generation.
Deliverables for each batch
1. Print-ready artwork meeting Lettrlabs specs
2. Final copy deck with any variable fields called out
3. One round of post-send revisions based on real-world response
If you’re sharp at direct-response thinking, enjoy testing ideas, and can make great work Lettrlabs , let’s start on the first 300 names and keep refining from there.