eBay UK Pet Store Optimization

We run Pawppy Store on eBay UK, selling a range of pet products. We currently generate around £2,000-£2,500 per month in sales and are looking to scale.

We are seeking an experienced eBay marketing and listing optimization specialist who can help us:
- Audit our current eBay store, listings, and performance metrics.
- Optimize titles, keywords, categories, and item specifics to improve visibility in eBay search (Cassini SEO).
- Improve listing descriptions, photos, and store branding to boost conversion.
- Set up and manage Promoted Listings campaigns with clear ROI tracking.
- Advise or implement pricing strategies, multi-buy offers, coupons, and newsletters.
- Provide monthly reports and recommendations to drive ongoing growth.
- We’re open to ongoing collaboration if results are strong.

Skills We’re Looking For
- Proven experience with eBay Seller Hub, Terapeak, and Promoted Listings.
- Demonstrated track record of increasing sales for other eBay stores.
- Understanding of pet products or similar retail niches is a plus.
- Ability to deliver actionable insights, not just generic SEO.

Deliverables (Initial Phase)
- Store Audit Report – covering keywords, categories, conversion metrics, competitor analysis.
- Optimization Plan – list of changes to titles, descriptions, photos, and pricing.
- Implementation – optimize top 20–30 listings (we’ll scale up if results are good).
- Ad Campaign Setup – Promoted Listings Standard (or Advanced) with agreed ad rates.
- Performance Tracking – sales lift, CTR, and conversion rate tracking over 30 days.

Budget
- Please quote for an initial 4–6-week project covering audit + optimization of 20–30 listings + ad campaign setup.
- We’re open to hourly or fixed price. Include examples of your past eBay work.

How to Apply
- Share links to eBay stores you’ve helped grow.
- Briefly describe your approach to increasing eBay sales.
- Include any relevant tools (Terapeak, Helium10, custom analytics).