YouTube & Search Targeting Setup

I’m gearing up to promote a premium Caribbean-vacation offer and need a Google Ads specialist to configure precise audience targeting before we flip the switch. The media plan is simple: in-stream video on YouTube plus companion coverage on Google Search. Creative assets—final video and custom thumbnails—are ready to upload.

Key audience details
• Age brackets: 25-44 and 45-64
• Household income: top tiers, $100 k+
• Intent: travellers actively researching Caribbean getaways and all-inclusive resorts

I expect to spend between $2 k and $4 k each month and want the initial setup done properly so ongoing optimisation is straightforward.

Deliverables
– Build a clear Google Ads account structure with ad groups split by age, income and intent keywords
– Layer demographic, affinity, in-market and custom segments to sharpen reach
– Configure conversion tracking in Google Tag Manager and surface results in GA4
– Supply a brief walkthrough (doc or Loom) so I can handle day-to-day tweaks

The goal is to have everything launch-ready within a week. If you’ve steered similar high-income travel campaigns and know your way around YouTube Studio, Google Ads and Tag Manager, I’d love to collaborate.