Western Union User Acquisition Optimization
Budget: ₹12,500 – ₹37,500 INR
Western Union
https://play.google.com/store/apps/details?id=com.westernunion.android.mtapp&hl=en-US
Flow: CPA. Converts on User Acquisition - which is defined as any new customer that competes a transaction on WU.
That could be a net new customer or a lapsed user which is defined as anyone who hasn't transacted in the last 12 months.
Tracking: AppsFlyer
Other events to track and optimize:
Sign-Ups
Money Transfers
Clickcap 50k clickcap
NOTE: Installs will fire the publishers Default Postbacks, however Installs are NON-PAYABLE.
Please have publishers provide us with their event postbacks for User Acquisition (PAYABLE) and other events for optimization.
KPI: Hard
Pass Placement in S2
Pass Device ID in S4 - Preferred (not mandatory)
Sign-up/Install Above 15%
User Acquisition/Sign-up Above 20%
New User Acquisitions/Installs Above 3%
Offer Restrictions: No incent, No fraud, NO SMS, No search, no trademark bidding, no branded search, no branded social, no placements on sites promoting politics, violence, hate language or adult content
https://play.google.com/store/apps/details?id=com.westernunion.android.mtapp&hl=en-US
Flow: CPA. Converts on User Acquisition - which is defined as any new customer that competes a transaction on WU.
That could be a net new customer or a lapsed user which is defined as anyone who hasn't transacted in the last 12 months.
Tracking: AppsFlyer
Other events to track and optimize:
Sign-Ups
Money Transfers
Clickcap 50k clickcap
NOTE: Installs will fire the publishers Default Postbacks, however Installs are NON-PAYABLE.
Please have publishers provide us with their event postbacks for User Acquisition (PAYABLE) and other events for optimization.
KPI: Hard
Pass Placement in S2
Pass Device ID in S4 - Preferred (not mandatory)
Sign-up/Install Above 15%
User Acquisition/Sign-up Above 20%
New User Acquisitions/Installs Above 3%
Offer Restrictions: No incent, No fraud, NO SMS, No search, no trademark bidding, no branded search, no branded social, no placements on sites promoting politics, violence, hate language or adult content