Website Revamp and Digital Marketing Specialist

Job ID: 38912886

Budget: $250 – $750 USD

About Us:
Levant Revival Publications is a publishing house that specializes in producing high-quality field guides and reference books. Our mission is to create educational materials that inspire, educate, and empower our readers. Our current focus is on promoting our flagship book, which is available for sale on our website.

Project Overview:
We are seeking a talented Web Developer and Digital Marketing Specialist to revamp our website and support our book marketing efforts. Our primary goal is to create a more user-friendly, streamlined website experience with an easy-to-navigate shop for our books. We also aim to establish a clear distinction between our overarching company brand and the brand of our individual books.

Scope of Work:

Website Revamp:

Redesign and improve the current website’s structure, making it more intuitive, user-friendly, and visually appealing.

Streamline the e-commerce system to create a smooth, secure, and efficient payment experience.

Create distinct sections for the overarching company (Levant Revival Publications) and its individual book brands, clearly separating the two while maintaining brand consistency.

Ensure the site is optimized for both desktop and mobile users.

E-commerce Integration:

Implement or improve the online store and shopping cart functionality.

Set up secure payment processing options to ensure smooth transactions.

Incorporate tracking and analytics for sales and user behavior to inform future marketing strategies.

Digital Marketing and Book Promotion:

Develop and execute a promotional strategy to increase book sales and raise brand awareness.

Assist with SEO optimization to increase the website’s visibility.

Create and manage advertising campaigns (Google Ads, Facebook, etc.) to generate more traffic and sales.

Provide recommendations for social media integration and content strategy.

If needed, collaborate with us to develop content for the promotion (we can provide content if necessary).